HelloPrenup on 'Shark Tank': Who are the founders and how you can get prenup for $599

HelloPrenup on 'Shark Tank': Who are the founders and how you can get prenup for $599
HelloPrenup CTO Sarabeth Jaffe and Founder Julia Rodgers on 'Shark Tank' (ABC)

Everybody dreams of getting their very own fairytale romance with a "happily ever-after" ending. But unfortunately, in our real-world happily-ever-afters can turn into a very ugly and messy divorce. During the divorce process, the couples end up fighting tooth and nail to protect their assets. In such cases, the presence of a prenuptial agreement can save couples from a lot of hassles at the time of separation, or in the event of an untimely death. 

Yes, prenuptial agreement sounds very unromantic and you may believe that it's only for celebrities or extremely wealthy people. But that's far from the truth. As a divorce lawyer, Julia Rodgers witnessed firsthand how a lack of prenuptial agreement can destroy families. So, she launched a website called HelloPrenup to help couple protect themselves and their loved ones without the hassles or expenses of hiring a pricey attorney. Julia and her business partner Sarabeth Jaffe will be pitching for Hello PreNup on the upcoming episode of 'Shark Tank' to the Sharks- Mark Cuban, Kevin O’Leary, Lori Greiner, Robert Herjavec and Guest Shark Nirav Tolia. If you're curious to know more about HelloPreNup and how you can draft your own prenuptial agreement, then read on.


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What is HelloPrenup?

HelloPrenup is the first online platform to allow couples to seamlessly create a prenuptial agreement online. Prenuptial agreements have become more common among millennials than ever before. According to the American Academy of Matrimonial Lawyers (AAML), 51% of lawyers say they have seen a significant increase in the number of millennial couples requesting a prenuptial agreement. The brand's website reveals the reason for more couples opting for a prenup agreement before tying the big knot.

"Couples are marrying later in life than previous generations. And by the time they do marry, they own more property, may have a higher earning capacity, and in most cases, have more student debt than ever before. More women are in the workforce than ever before, with higher salaries and greater earning potential than other generations. It only makes sense that millennial women should have a great interest in obtaining a prenup prior to marriage to protect their assets," states the website. 

So how can HelloPrenup help you? HelloPrenup is the premier online platform for engaged couples to create affordable, fast, and comprehensive prenuptial agreements. The brand's goal is to set up every marriage for success by promoting communication and financial transparency. The drafting of a prenup agreement couldn't get any easier with HelloPrenup. Once a couple decides to draft up their agreement, one of them needs to create an account on the brand's website and invite their partner to join. The couple then enters details like their income, assets, etc, and answer a few questions on the website. After they are done filling in the necessary details, the next step is "issue identification process" where the couples can openly discuss what they want and need from the marriage ahead of time and how all assets are to be split if ever needed. The good people at Hello PreNup then compile all of the information together and draft a prenuptial agreement and send it across to the couple. The couple can then sign and get it notarized or even have their attorney review it for them. 


Who are the founders?

Julia Rodgers and Sarabeth Jaffe are the co-founders of HelloPrenup. Julia is the CEO of the company, while Sarabeth is the CTO. Julia works as a divorce attorney with a law firm in Boston. On the brand's website she wrote, "I have always said that a prenuptial agreement is just as much an emotional document as it is a legal one. A prenup can feel like a very formal instrument for such a personal relationship, and the shock that comes from having this wildly romantic moment of engagement, to sitting down and negotiating with lawyers about what to do with your money if you divorce can feel like a grave juxtaposition." "I created HelloPrenup to allow couples to become more involved in the process of creating their prenuptial agreement, while still having the option to hire an attorney to advise and/or represent them," she added. 

Sarabeth is a software engineer with a computer science degree from Rensselaer Polytechnic Institute. She was looking into starting her own business and came up with the idea of an online prenup. When she realized that Julia was already working on it, she joined forces with her and now together the two ladies are eyeing at disrupting the prenup industry with their revolutionary website. 

Sarabeth Jaffe and Julia Rodgers, the founders of HelloPrenup (Shark Tank/ ABC)

What is the cost?

At $599 per couple, HelloPrenup costs a quarter of what an attorney would typically charge to draft your prenuptial agreement. The brand is currently offering a limited-time $100 discount as part of 'Shark Tank' promotion. 

The brand's website has several glowing reviews from its happy and satisfied clients. A user named John R. left the following review, "My fiancé and I used HelloPrenup in large part because of the cost. We interviewed attorneys who were both expensive and didn’t give us many options in terms of what we wanted in the agreement. We chose to use HelloPrenup both because it lets us do the negotiating ourselves, has many options and saved a lot of money. We ultimately chose a hybrid option of HelloPrenup and then hired an attorney to give advice on the document after (they didn’t really do anything but this made us feel better). This was most effective and overall we would recommend this service to anyone looking for a quality prenup at a very reasonable price.." 


Where is HelloPrenup now?

HelloPrenup recently launched their own podcast called 'The HelloPrenup Podcast'. "🎉 !! ITS HAPPENING !! 🎉 We’re launching a podcast to bring you thought leaders in the marriage planning space. 🎙 From event planners To prenup mediators To financial advisors & everything related to planning a future that you’re super fulfilled by. 🎧Tune in November 10th for the release of the HelloPrenup podcast! Who would you like to hear from on the show? Comment below! 👇 xo, hp 🥂," the brand announced on its Instagram page.


Who will steal the deal?

Considering Mr Wonderful aka Kevin O'Leary's many other wedding-related ventures, he might steal the deal. Although the brand's sales numbers and profit margins will ultimately be the major deciding factor for the sharks on whether to invest in the business or not. So, we will just have to wait and watch to see if the Sharks even make a deal.

Kevin O'Leary  (Shark Tank/ ABC)


'Shark Tank' Season 13 Episode 6 airs on ABC on November 12, 2021, at 8 pm ET. Catch the latest episode featuring products like Fish Fixe, HelloPrenup, Deux, and Hidrent.

Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.

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