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'April Fools joke in May': Gwyneth Paltrow sparks outrage with a BOGUS $120 baby nappy

“Meet The Diapér. Our new disposable diaper lined with virgin alpaca wool and fastened with amber gemstones, known for their ancient emotional-cleansing properties”

Gwyneth Paltrow caused outrage after her company Goop appeared to release a new $120 (£98) baby diaper. The actress was slammed for marketing a gem-encrusted, alpaca-wool-lined luxury diaper before she explained it was a hoax.

Earlier this week, Paltrow uploaded an Instagram image that appeared to promote the bogus product with the caption, “Meet The Diapér. Our new disposable diaper lined with virgin alpaca wool and fastened with amber gemstones, known for their ancient emotional-cleansing properties.” Many followers took the post seriously and started to mock the brand.

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The product also found its way to Lorraine Kelly's morning show. Kelly said on the show that what's "interesting" is that so many people thought Paltrow would sell such items in the first place. "Well, good for her," Kelly remarked, adding, "but interesting that we believed she would sell a crazy product like that."

Before the product was revealed to be fake, several people ridiculed the product online. One user commented under Paltrow's post, “Got to be a joke. Although you never know with GOOP,” while another said, “Omg/ fancy moms need to be even fancier and out of touch!” Soon after negative comments started pouring in, the actress came forward and revealed the truth. Paltrow acknowledged the "outrage" towards Goop diaper promotion on Wednesday, May 11, 2022, and revealed it was a publicity stunt to bring attention to the high cost of diapers.

Paltrow said in a video posted on Instagram, "Goop launched a luxury disposable diaper at $120 for a pack of 12 and there was a lot of outrage," adding, "Good. It was designed to p**s us off. Because if treating diapers like a luxury makes you mad, so should taxing them like a luxury." Paltrow continued, "Despite the absolute necessity of diapers, in 33 states they aren’t treated like an essential item. They're taxed like a luxury good. This leaves one in three families struggling to afford them. While eliminating the diaper tax is not a complete solution, it could allow many families to pay for another month's supply."

Paltrow's explanation led to a flurry of funny and serious responses on Twitter. One user wrote, “This woman backpedalled so fast the peloton caught fire.” Another tweeted, “Go back to absorbable cloth diapers and rubber pants and stop polluting the planet with gel and plastic. But the wooly diapers and gem closures April Fools joke in May was HILARIOUS! 😄😄😄👏🏼 Finally, something of Gwyneth’s that I can get behind 😄” while another said, “Instead of "shining a light on the issue" she should actually campaign for change and lend her voice and name to something more useful. As women, we are aware of our plights. Actually helping would be nice.”