Fashion Nova online store slammed for selling barely-there bikini, Internet says, 'just go naked'

A user said, 'Doesn’t matter how perfect is the body. it’s just a no!!' after the clothing company posted about ‘Butterfly Babe Thong 2 Piece Bikini’


                            Fashion Nova online store slammed for selling barely-there bikini, Internet says, 'just go naked'
Over the weekend, the ‘Butterfly Babe Thong 2 Piece Bikini,’ which costs $11.99, went on sale with a discount of 50% (Photo by fashionnova.com)
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Fashion Nova, an online clothing company, has come under fire for selling a barely-there bikini that some say is improper for the beach. Over the weekend, the ‘Butterfly Babe Thong 2 Piece Bikini,’ which costs $11.99, went on sale with a discount of 50%. The revealing swimwear rapidly gained attention for all the wrong reasons. 

"Well, This Will Leave An Interesting Tan Mark. Our Bikini Will Have Everyone Feeling A Little Extra Hot This Summer," said the message that accompanied a photo of the obscene outfit that Fashion Nova posted on their official Instagram account on Sunday, July 3. Many rushed to the comment section of the post and expressed their views on the new offering of Fashion Nova. According to the product description, the bikini is made up of 95% Polyester and 5% Spandex.

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One person wrote, “Doesn’t matter how perfect is the body. it’s just a no!!” “Now yall know damn well we cant fit that,” another person added. Whilst the piece has brought in thousands of likes to date, users expressed their concern over the swimwear - with some questioning whether the outfit is a joke. Someone jokingly wrote, “One step…BOOM! You don’t have bottoms on. #coochieateit” “That bottom should be for the bedroom, not tanning,” yet someone else added. Someone wondered, “Who's buying this for real?” “Perfect for standing in one position 🤣🤣🤣” another user hilariously wrote. “Just go naked. What’s the point of that? Your not covering nothing,” yet another person remarked. 

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It's unclear whether the controversy has resulted in significant sales growth for Fashion Nova because the company hasn't yet responded to the uproar.  Some Instagram users, however, praised the daring bikini and declared they had to have one in their wardrobes. One exclaimed, "I need!" and another responded, "Definitely adding to my wish list." However, according to the Fashion Nova website, unfortunately, for those willing to rock the bikini, it is currently sold out online. The "Butterfly Babe" bikini is not the only revealing item of swimwear to draw criticism this year; the Chinese store Shein received criticism for a related item. In addition, Coco Austin, 43, came under fire in May for showing up in a thong bikini to a family water park in the Bahamas. Dozens of people criticized her for dressing inappropriately.

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