White Swedish model accused of 'blackfishing' to gain more Instagram followers denies she darkened her skin tone
19-year-old Emma Hallberg has been accused of pretending to be black or of a mixed race to inflate her following on Instagram
A 19-year-old white Swedish model and Instagram influencer has found herself the target of the ire of social media users after it emerged that she may have been pretending to be black or of a darker complexion to gain more followers.
Emma Hallberg has cultivated a following of close to 250,000 on Instagram because of her good looks, trendy outfits, and impressive makeup skills. And those who take just a cursory look at the page can't be faulted for concluding that Hallberg is either black or of a mixed race, especially considering how she appears to have a dark complexion and curly hair in a majority of her uploads.