Ed Sheeran's 'South of the Border' video with Camila Cabello & Cardi B reaches 100 million views on YouTube

Twitter users say 'South of the Border'video tanked and flopped even though it received 100 million views on YouTube


                            Ed Sheeran's 'South of the Border' video with Camila Cabello & Cardi B reaches 100 million views on YouTube
Ed Sheeran, Camila Cabello and Cardi B (Getty Images)
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This may come as no surprise to many, but Ed Sheeran's collaboration with Camila Cabello and Cardi B, South of the Border' has hit the 100 million view mark on YouTube late April 1.

Since the alluring video's release date on October 4, 2019, 'South of the Border' has caused a lot of speculation of what it is all really about. With two of the most recognized Hispanic artists, Cabello and Cardi B, and Sheeran referring to "mm, brown eyes, caramel thighs" and using lyrics, "So join me in this bed that I'm in. And push up on me and sweat, darling", it is evident the song uses strong sexual desire for a Latino woman to portray its message. The video features various scenes playing out like a 'James Bond' film blended with 'Charlie's Angels'. We see Sheeran being seduced by a sexy red-dress-wearing thief (played by Alexis Ren), Cabello falling for an agent (Paul Karmiryan) and even a kidnapped Cardi B. The entire clip plays out like a glorified spy film with chase scenes, fight scenes, slick tuxedos and some advanced spy tech, all over a shiny necklace with some scenes of seduction and romance in between.

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According to the Twitter channel Pop Crave, 'South of the Border's' new YouTube milestone is the 36th time Sheeran has achieved the feat while it is Cabello’s 14th, and Cardi B’s 22nd. Twitter users haven't taken any shine to the news, though, with numerous negative comments among a few supportive ones flooding the micro-blogging site. Many said the music video "tanked", as in, failed miserably despite the achievement. There were several harsh comments including, "The three worst acts in the industry" and "retire ed sheeran (sic)", and even "3 worst people (sic)". One user said, "So much trash in a single song". Some described the song as "horrible" and a "flop", while another said the song "Aged like milk".

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It can still come as a surprise that some users take to their social media accounts to bash and attempt to derail artists' work. It often comes off as straight-up abrasive hate, and although everyone is entitled to their opinion, it is unfair to pull down an artist's achievements, especially when the public has watched the work of the artist 100 million times. By the time you finish reading this article and watch the music video below, it still wouldn't have matched the time it takes for you to count that figure out loud.

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