Drake beats Kylie Jenner’s TikTok record as ‘Toosie Slide’ rakes in over a billion hits
TikTok's fastest music trend sees Drake beating Kylie Jenner with a billion views on his latest single released during Coronavirus quarantine and making everyone do the “slide”.
The hottest music platform just got hotter with Drake’s ‘Toosie Slide’ touching a 10-figure benchmark and this has crossed the millions of views by Kylie Jenner on her latest hashtag #RiseandShine on TikTok. To top it off, almost every single TikTok user is doing the “slide” and made the hashtag #ToosieSlide hit the groundbreaking number in merely two days.
Not to be confused with the actual “views”, the 1 billion represents the number of times the hashtag was searched and accessed through related content, as reported. If one starts to count the views, there would be no end, considering the countless and endless recreations of the hit moves from the video and the song itself.
Earlier this week, ‘Toosie Slide’ touched number one on Billboard Hot 100 chart, making Drake the first male artist in Billboard’s history to have three singles on No.1 right on release.
So what made this song hit and hot?
For starters, the celebrated Canadian rapper released his latest single just about at the right time, when most of the world is under lockdown in quarantine due to Coronavirus pandemic, making it easy for everyone to enjoy and learn the moves. In fact, many celebrities such as Justin Bieber, Chance The Rapper and LeBron James also enjoyed the song and emulated Drake’s move with the "right foot up, left foot slide. Left foot up, right foot slide."
Shot at the rapper’s humongous Toronto pad, the video features him in black gloves, black mask, staying at home (like the rest of the world) and walking through the lobby and into other rooms, and grooving along as he sings. And this is when he introduces the dance move. It’s fun, it’s easy, and it’s the latest thing that TikTok users have found as a respite during the tough times of quarantine.
Secondly, before he released the track officially on April 3, Drake got together with Toosie, an Atlanta-based dancer. Toosie and his friends created an exclusive dance move to go with the song, and incidentally, shared a snippet of the same on his social handles, making his fans lap it up instantly and making it trend on TikTok.
So, when Drake’s song dropped with the full version, it didn’t take long for the users to connect the dots and keep sliding.