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Dove challenges TikTok for its 'Bold Glamor' filter, here’s why it is being called fake

Dove claims the 'Bold Glamor' filter creates detrimental and unreasonable beauty ideals for women
PUBLISHED MAR 17, 2023
TikTok's 'Bold Glamor' beauty filter has gained massive attraction leaving Internet users divided (All AboutTik Tok/YouTube)
TikTok's 'Bold Glamor' beauty filter has gained massive attraction leaving Internet users divided (All AboutTik Tok/YouTube)

Dove, a worldwide cosmetic brand owned by Unilever, calls on its community to challenge a TikTok beauty filter that has gone viral on the app. The popular 'Bold Glamor' filter digitally changes a person's facial characteristics and adds makeup to their face. 

A new campaign from Dove has teamed with a number of content producers who have criticized the dangers and negative effects of such filters.

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Why is TikTok's 'Bold Glamor' filter labeled fake?

A TikTok filter, 'Bold Glamor', is reportedly being called fake because it completely transforms your appearance, giving you a more defined jawline, thicker brows, smoother skin, sun-kissed cheeks, and fuller lips.



 

Users are interested in it since it remains set and appears natural, raising the question of whether AI is to blame. The 'Bold Glamour' filter on TikTok has received mixed reviews, with 61% of teenagers reporting that it worsens their self-esteem, MUO reported.

Dove stands against the beauty filter

As part of their dedication to #NoDigitalDistortion, Dove is urging social media users to upload videos using the hashtag #TurnYourBack. Around 1 in 3 females with poor body esteem reportedly believe they don't look beautiful enough without photo beauty filters, according to a Dove study, which revealed that the 'Bold Glamour' filter has been used on the site more than 15 million times.



 



 

Experts say TikTok filter can lead to excessive beauty standards

Dr Monica Kieu, a plastic surgeon, discussed how the popularity of beauty filters has increased people's desire for plastic surgery in an interview. According to Kieu, these filters are giving her patients completely "unrealistic expectations" which can lead to excessive beauty standards. She asserts that she has witnessed an increase in the number of people getting cosmetic surgery to mimic these filters on their faces.



 

In an earlier interview Dr Anish Dube, the chair of the American Psychiatric Association's Council on Children, Adolescents, and Their Families, stated that there has been a significant impact on the mental health of teenagers due to beauty filters. He said, "That socialization that was missing, and now how do you resocialize in a world that’s rapidly changing?" as per Today.

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