Dove challenges TikTok for its 'Bold Glamor' filter, here’s why it is being called fake
Dove, a worldwide cosmetic brand owned by Unilever, calls on its community to challenge a TikTok beauty filter that has gone viral on the app. The popular 'Bold Glamor' filter digitally changes a person's facial characteristics and adds makeup to their face.
A new campaign from Dove has teamed with a number of content producers who have criticized the dangers and negative effects of such filters.
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Why is TikTok's 'Bold Glamor' filter labeled fake?
A TikTok filter, 'Bold Glamor', is reportedly being called fake because it completely transforms your appearance, giving you a more defined jawline, thicker brows, smoother skin, sun-kissed cheeks, and fuller lips.
Users are interested in it since it remains set and appears natural, raising the question of whether AI is to blame. The 'Bold Glamour' filter on TikTok has received mixed reviews, with 61% of teenagers reporting that it worsens their self-esteem, MUO reported.
Dove stands against the beauty filter
As part of their dedication to #NoDigitalDistortion, Dove is urging social media users to upload videos using the hashtag #TurnYourBack. Around 1 in 3 females with poor body esteem reportedly believe they don't look beautiful enough without photo beauty filters, according to a Dove study, which revealed that the 'Bold Glamour' filter has been used on the site more than 15 million times.
Turn your back. Because no filter should tell you how to look. 🙅♀️🙅♂️
— Aline Santos (she/her) (@alinecsantos) March 16, 2023
Join us with @Dove on our #NoDigitalDistortion mission and #TurnYourBack to damaging filters.
Thanks to @adage for covering our work - read all about it here 👉https://t.co/px525GASrN
Let's have #TheSelfieTalk. Let's reverse the damage social media has done to young women & girls' self-esteem. Start a movement, re-build confidence, and show that self-love is better than any Like.#NoDigitalDistortion
— Ogilvy (@Ogilvy) April 27, 2021
More #ClientWork –> https://t.co/1Sy2Fyiz82 pic.twitter.com/5XPtC7L2Q6
Experts say TikTok filter can lead to excessive beauty standards
Dr Monica Kieu, a plastic surgeon, discussed how the popularity of beauty filters has increased people's desire for plastic surgery in an interview. According to Kieu, these filters are giving her patients completely "unrealistic expectations" which can lead to excessive beauty standards. She asserts that she has witnessed an increase in the number of people getting cosmetic surgery to mimic these filters on their faces.
We interviewed plastic surgeon Dr. Monica Kieu about why the Bold Glamour TikTok filter could lead to an increase in people wanting plastic surgery pic.twitter.com/rKpvAYM41t
— NowThis (@nowthisnews) March 16, 2023
In an earlier interview Dr Anish Dube, the chair of the American Psychiatric Association's Council on Children, Adolescents, and Their Families, stated that there has been a significant impact on the mental health of teenagers due to beauty filters. He said, "That socialization that was missing, and now how do you resocialize in a world that’s rapidly changing?" as per Today.