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Deux on 'Shark Tank': What is the cost, who are the founders and all about the healthy cookie dough

There are hundreds of cookie dough brands in the market, if you're wondering what makes Deux special the answer lies in the ingredients
Sabeena Ladha, founder of Deux on 'Shark Tank' (ABC)
Sabeena Ladha, founder of Deux on 'Shark Tank' (ABC)

Popping multivitamin pills and health supplements is a part of the daily routine for many people, and the need for these immunity-boosting supplements was at an all-time high during the COVID-19 pandemic. Although these pills are extremely good for your health, many people hate taking them either due to their medicinal flavor or the bland taste of these supplements. If you're one of the many people who looked at a health supplement pill and wished it were something more delicious then a product on the upcoming episode of 'Shark Tank' might interest you. 

Episode six of 'Shark Tank' Season 13 features Sabeena Ladha pitching for her brand Deux to the Sharks Mark Cuban, Kevin O’Leary, Lori Greiner, Robert Herjavec and Guest Shark Nirav Tolia. Deux is a nutritious take on everybody's favorite dessert aka cookie dough enhanced with immunity-boosting vitamins. If you're curious to know more about Deux, then read on.


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Deux on 'Shark Tank' (ABC)

What is Deux?

Deux (pronounced “dough”) is a line of vegan, plant-based, gluten-free cookie doughs. There are hundreds of cookie dough brands in the market, if you're wondering what makes Deux special the answer lies in the ingredients. Deux cookie dough is enriched with ingredients that not only taste amazing but are also great for your health- think vitamins, supplements and boosts. Deux ensures that you no longer have to decide between eating healthy or eating tasty food. 

"Tastes Like It Should Be Bad For You. Vegan and gluten-free cookie doughs that you can eat straight from the jar and are enhanced for immune support, collagen support, stress relief or protein," states Deux website.  The website suggests some unique ways to enjoy the healthy cookie dough, "The best part about vegan cookie dough: you can eat it straight from the jar. Make sure you refrigerate your DEUX (trust’s better cold). Put on a sheet mask, hide in the closet, & let's spoon." "Did we mention DEUX tastes just as good baked? Refrigerate your jar. Roll into one-inch balls. Flatten (yes this is a vegan thing, don’t @ us). Bake at 350°F for 8-9 min, depending how gooey you like your cookies. Serve with ice cream, a nut milk, or a nice pinot noir."


Who are the founders of Deux?

Sabeena Ladha and Scout Brisson are co-founders of Deux. Prior to setting up Deux, both Sabeena and Scout who happen to be health and wellness enthusiasts worked in the venture capital world. When the pandemic broke out, Sabeen found herself homebound. Just like several others on the internet, Sabeena too turned to her kitchen for helping her get through the pandemic by getting heavily involved with baking, while also taking several health supplements to help her with her immunity. One day during a conversation with her friend Scout, Sabeena complained about the taste if supplements and wondered if there were any supplements that tasted like cookie dough. The duo immediately began looking for such a product in the market but realized that there was no such product available. So, they took it upon themselves to create it.

They enlisted the help of a naturopathic doctor to help them blend the supplements into their unique cookie dough. Sabeena and Scout began selling the delicious jars of cookie dough on Instagram as a side hustle. Before they began selling in October 2020, the ladies set a sales goal they aspired to reach by the end of the year. The product was so well-received that it not only sold out but also hit the sales goal in just a week. Encouraged by the success, the duo quit their jobs and began focussing on building and expanding Deux. 

Sabeena Ladha pitching for Deux on 'Shark Tank' (ABC)

What is the cost and where to buy?

Deux cookie dough is available in a wide range of flavors such as peanut butter, chocolate chip, brownie batter, birthday cake, pumpkin spice, sugar and spice, and gingerbread. The Deux cookie dough is made with a base of oats, nut butter, vanilla, maple syrup, coconut sugar, water, and flaxseed. Each blend is then enhanced with different ingredients, such as amino acids, pea protein, mushrooms, vitamin D or elderberry to support your mind and body. 

You can get your very own jar of Deux for $15. You can purchase it from Erewhon Markets or several other independent grocery stores. The complete list of the stores that stock Deux is available on the brand's website. you can also place an order on the brand's website and have it home-delivered to your footstep!


Where is Deux now?

Deux turned one in October. On the occasion of the brand's first anniversary, the founders reminisced their Deux journey on an Instagram post. "T’S OUR F*CKING BIRTHDAY… DEUX IS ONE 😭🎂✨TW: lots of profanity but it’s officially been one year since we launched and HOLY SHIT it’s been a mf year 😭 some of you have been here from the beginning, but many of you haven’t, which means a good chunk of you have no idea what we looked like a year ago & why celebrating this first year of our business is so extremely special to us, so here’s a little bit of our story: we started DEUX in the height of the pandemic - creating recipes in lockdown, producing product in our own kitchens, & dropping off samples to our family & friends in mason jars labeled with paper stickers and a janky logo. people loved it and once we realized we had created something special, we did our first instagram drop. at the time we had about 150 instagram followers who sold us out immediately, paid us thru VENMO, and trusted complete strangers to ship them homemade jars of cookie dough. today, we’re producing 1000s of jars of deux a month in our co-packer (thank GOD we got out of our own kitchens). we have 5 full-time employees, 8 product launches, 50+ retailers nationwide, 21.3k Instagram followers, & hit a million dollars in revenue in our first year. We truly could not have done it without you all. thank you for believing in us and giving us a chance at being bigger than we could have ever dreamed. love u, mean it 💖."


Who will steal the deal?

Considering Mark Cuban and Lori Greiner are nutrition-enthusiasts, one of them might take the bait. We will just have to watch the epiode to see if Sharks take a bit of the cookie dough or pass up on it.

Mark Cuban on 'Shark Tank' (ABC)

'Shark Tank' Season 13 Episode 6 airs on ABC on November 12, 2021, at 8 pm ET. Catch the latest episode featuring products like Fish Fixe, Hello PreNup, Deux, and Hidrent.

Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.