Black Eyed Peas rock at Democracy Summer 2020 with 'Mamacita' and 'Where Is The Love?', urge youth to vote
The virtual concert joins forces with Rock the Vote to encourage young people around the US to vote this presidential election
The Black Eyed Peas delivered their breakout smash hit 'Where Is The Love?' at #Democracy Summer2020 on Thursday night, June 18. Joining one of their favorite organizations, the non-profit Rock the Vote, the group encouraged young voters to register and go to the polls during the virtual concert. The veteran R&B outfit, comprising of founding member Will.i.am, apl.de.ap and Taboo with J Rey Soul, opened with the Latin-fused 'Mamacita' from their new album 'Translation', which features Ozuna and J Rey Soul and is out on June 19.
"We have a long history with Rock The Vote," Will.i.am stated in a short speech between songs. "It’s super important for the youth to go out and vote for your voice to be heard. If you can go on TikTok then you can go out and vote. If you can go on WhatsApp you can go out and vote. If you can use Instagram — you can instantly vote and change America." The Los Angeles native added, "Because if you don’t we’re always going to have to say 'where is the love?'" in reference to the group's 2003 hit.
Prior to the digital competition, the Black Eyed Peas launched a press release explaining their enthusiasm to participate. "We’ve been riding with Rock The Vote for a long time," they said. "Now more than ever, voting is key for longterm change. The youth vote is going to decide the future of America. It’s not just our duty, but our honor to spread the word in an election year. Get out there and let’s make history together!"
Katy Perry, Ne-Yo, Big Freedia and others also performed on 'Democracy Summer 2020', encouraging folks to vote before the presidential election set for November 3.
Rock the Vote is a non-profit progressive-aligned organization in the United States with a mission "to engage and build the political power of young people". The organization was founded in 1990 by Virgin Records America Co-Chairman Jeff Ayeroff. Known for its celebrity spokespeople, the organization is geared toward increasing voter turnout among voters aged 18 to 24. Rock The Vote, in partnership with When We All Vote and others, are aiming to register 200,000 people over summertime 2020.