MEAWW.COM / NEWS / HUMAN INTEREST

Super Bowl LVI: Coinbase app crashes seconds after unique ad shows bouncing QR Code on big screen

Reports said that Coinbase spent 150 bitcoins, an estimated $14 million, to air the commercial at Super Bowl

Coinbase's app saw a massive crash seconds after screening a single QR code on the big screen during Super Bowl LVI. The unique commercial spanning for almost 60 seconds was seen bouncing on the screen reminding the audience of the bouncing DVD logo. The logic: Once the code was scanned, first-time users would be taken to Coinbase's promotional website offering users a limited promotion of free Bitcoin worth $15.

According to The Daily Mail, the audience across the globe watching the commercial, an estimated 117 million, crashed the app after logging in simultaneously. Although the promotion is valid till February 15, the cryptocurrency trend and the new customers getting a solid deal were deduced to be the possible reason for the app to crash. The Super Bowl is every brand's easy path to extensive mass targeting and usually has slots filled up much before the event date. The site also reported that Coinbase spent 150 bitcoins, an estimated $14 million to air the commercial.

RELATED ARTICLES

Super Bowl LVI: Was Jim Carrey's 'The Cable Guy' Verizon commercial the best of the evening?

Super Bowl LVI: Polestar 2 ad takes dig at Elon Musk's Tesla, fans say 'comin for blood'

The responses to the commercial on Twitter were massive. "I should be asleep, but I just realized that Coinbase commercial might be the start of something not so good (even though the marketer in me enjoyed). I think random QR codes are going to be the next medium for bad guys," one of the fans wrote. "The Coinbase super bowl commercial was creative, I’m sure at least one person scanned per household," another opined. "I’m calling it now, @coinbase started a new commercial marketing trend," another user commented.

"#Coinbase vs #FTX the later is certainly eating into #coin's lunch with declining trading and increased competition coinbase will struggle, #stock will continue its grind downwards. Btw #SuperBowl commercial sucked! #cryptocurrencies," another tweet read.

For those unaware, Coinbase is a well-known cryptocurrency exchange platform that makes it easy to buy, sell, and exchange digital currency. The organization claims to make "buying Bitcoin as easy as buying a stock through an online brokerage." The official state says it offers a trustworthy and easy platform to access "broader crypto economy".