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Who is Chef Pii? TikToker's viral PINK SAUCE triggers debate on food safety

Veronica Shaw, better known as chef Pii, uploaded a video in June, where she can be seen seasoning fried chicken with a pink product

A controversial TikTok video that shows a Florida chef creating a 'pink sauce' that looks like a made-up nutrition label, which is being shipped unrefrigerated and without FDA approval, has taken social media by storm.

The video was first posted by Veronica Shaw, better known as chef Pii, in June. The clip shows her seasoning fried chicken with a pink product, instantly prompting many users to guess why it's pink, how it tastes and where they could order it. “You really saw a woman making bubblegum buttermilk ranch in her kitchen in a Ninja blender and you was like, yep, now’s the time to support small businesses, I’ll take three. Not me!” TikToker Demetrius Fields had said in a post.

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Nevertheless, Pii sounded excited about her new product and its sales potential. “The world is really curious about my creation,” she said, adding: “And they’re being malicious.” “The Pink Sauce has only been a product for 20 days, literally. We have been going through trial and error just like any other business,” she told Glamour.

Twitter users expressed surprise and dismay over the viral trend, with some saying they had never even heard of pink sauce, while others voiced concerns about the nutrition and safety standard aspects of the food item. One wrote, "i cannot stop looking into the pink sauce on tiktok... like i'm SO obsessed that she just completely mislabeled the nutritional information so it would have angel numbers." Meanwhile, another pointed out how "there are a few problems with it like a made up nutrition label, the fact she’s shipping it unrefrigerated, and it’s not been approved by the FDA for mass production."

What are the ingredients in pink sauce? Is it FDA approved?

From what is known so far, the product is not FDA approved. In fact, chef Pii herself has found it difficult to describe the taste of the sauce and asked customers to describe it. Meanwhile, some users pointed out several mis-spellings in the list of ingredients.

One Twitter user wrote, "Mind you, there is no mention of preservatives in the list of ingredients, spelled vinegar (vinger) wrong, the sauce changes colors per bottle, etc. But also look at how they’re being shipped to people with MILK as an ingredient…"

Other crazy social media 'products' for sale

Stephanie Matto, a reality TV star who rose to prominence from the American show '90 Day Fiance', turned heads in 2021 after claiming that she made over $200,000 selling jars of her farts. Though the gorgeous model's gassy venture repelled many, there was reportedly high demand for her unfiltered 'fart jars' that cost nearly $1,000 each. However, the profitable business turned out to be near-fatal for the starlet, as Matto was forced to retire after a heart attack scare.