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Cat Amazing on 'Shark Tank': What is the cost, who is the founder, and how to entertain bored indoor cats

Cat Amazing's founder Andrey Grigoryev will be pitching for his unique line of cat puzzle toys in the upcoming episode 20 of 'Shark Tank' Season 13
Cat Amazing Founder Andrey Grigoryev on 'Shark Tank' Season 13 Episode 20 (ABC)
Cat Amazing Founder Andrey Grigoryev on 'Shark Tank' Season 13 Episode 20 (ABC)

Does your cat gobble up her food at the speed of light and then immediately puke on your favorite carpet? Or does your cat constantly keep shredding, breaking, or in general engaging in destructive behavior pretty much all the time? Well, contrary to popular belief that isn't just a typical cat behavior, these signs could indicate that your fur baby is bored. Luckily, thanks to Cat Amazing, you can now keep your feline friend entertained for hours without breaking a sweat or pretty much buying out a toy store for her entertainment. 

Cat Amazing's founder Andrey Grigoryev will be pitching for his unique line of cat puzzle toys in the upcoming episode 20 of 'Shark Tank' Season 13. While we will have to wait and watch to see if this puzzle toy for cats manages to intrigue any of the Sharks — Mark Cuban, Robert Herjavec, Kevin O’Leary, Lori Greiner, and Daymond John. Meanwhile, you can read up all about Andrey and Cat Amazing here.


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What is Cat Amazing?

In the wild, cats rely on their speed, stealth, cleverness, and cunning for their very survival. Cats don't lose these survival instincts even after bringing them into our homes and turning into indoor cats. So in order to keep your kitty happy you'll have to provide safe outlets for them to express their instincts. Alongside the many cat toys, scratchers, and cat trees, including a feeding puzzle toy can further enrich your indoor cat's lifestyle and keep boredom at bay. 

Cat Amazing are essentially cardboard boxes with puzzle toys inside them. You can place your cat's favorite treat inside the box, and watch your cat exercise her brain to get the food out of the puzzle toy. This not only activates your cat's hunting skills but also keeps it engaged for hours.


Who is the founder?

Andrey Grigoryev is the founder of Cat Amazing but credits his cat Mooky for inspiring him to create the enrichment toy. The brand's website details how Mooky got Andrew to create Cat Amazing. "One day Mooky was sitting around, bored. He had plenty of toys to play with, but none of them were challenging enough to occupy a Cat of Immense Brain, such as himself. Suddenly, he had an Ingenious Idea! He would invent a cat toy that would be fun, engaging, and playable over and over again - in short, The Best Cat Toy Ever! Mooky summoned his human lackey Andrey, and they immediately got to work. Progress was slow at first - the lackey was not evolved enough to understand telepathy, and could not even speak Meowth, the Universal Language of Intelligent Beings. Truth be told, Mooky grew more than one grey whisker in trying to get the numbskull to cooperate. Only when Mooky perfected the “you botched my instructions again, you hopeless imbecile?” look, were they finally able to find their stride."

Mooky’s inspiration and patience, together with Andrey’s obedience and opposable thumbs, eventually bore fruit. Surrounded by scraps of cardboard, torn papers, and various cutting tools, Andrey held up the result. He studied it, looked over at Mooky, looked back again, and stammered out the first words that came into his head - “Cat...! Amazing...!” Mooky sighed, but decided to humor the dunce. So the name stuck. 

Andrey then showed the Cat Amazing to Mooky’s senior lackey, Natalie. At first, he tried to pass the creation off as his own, but Natalie, a much brighter human (she even understands some Meowth), wasn’t fooled. In fact, she pointed out several places where Andrey clearly misunderstood Mooky’s instructions. Andrey made the changes, and in the end, they had the Cat Amazing as it is today. The rest, as they say, is history."

According to Andrey's LinkedIn profile, prior to launching Cat Amazing in 2011, he worked as head of professional services for the North American region with Conversocial. 

Andrey Grigoryev is the founder of Cat Amazing on 'Shark Tank' (ABC)

What is the cost and where to buy Cat Amazing from?

The Cat Amazing puzzle toys are available in four models with varying levels of difficulty:  The Classic, The Slider, The Epic, and The Mega. These puzzle toys range between $16 to $35. You can get Cat Amazing from the brand's website here, or from Amazon. 

The brand has received several glowing reviews from its customers. A customer shared, "My niece told me about this toy the other day and how her cat spends hours a day playing with it. I couldn't find it in Petsmart so I ordered one online... My cat has become an addict! When I first gave him the box, he spent an hour straight playing with it. He was EXHAUSTED! But he never gets bored with it, he keeps coming back and waits for food to be dropped in there. This toy is now his preferred method of eating... The beauty here is in its simplicity and genius design. I don't write reviews often but I feel really inspired to give the creator the due props. Check this thing out, you will want to spread the love to all your cat friends."


Where is Cat Amazing Now?

In 2018, the brand launched a new product called Stacks. "💥Introducing... STACKS!💥 Affordable, durable, modular & eco-friendly cat condos! In partnership with Catty Stacks 🐯 Made in 🇺🇸 and available now at (link in bio). Create a cat space! 🐾," announced the brand on its Instagram page.


Who will steal the deal?

Lori Greiner or Kevin O'Leary might try to steal the deal. Although the brand's sales numbers and profit margins will ultimately be the major deciding factor for the sharks on whether to invest in the business or not. So, we will just have to wait and watch to see if the Sharks even make a deal.

‘Shark Tank’ Season 13 Episode 20 airs on ABC on April 15, 2022, at 8 pm ET. Catch the latest episode featuring products like Cat Amazing, Browndages, HairFin, and Lil Advents. 

Missed an episode? Been wanting to catch up? Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime Video and iTunes.