'Eating disorder soldier' Brittany Dawn faces trial after massive fitness program scam that left many ill
DALLAS COUNTY, TEXAS: A fitness influencer from Texas who allegedly misled women about "personalized" diet programs and offered clients who have anorexia $300 weight loss plans as part of a fitness regime is scheduled to go on trial on Monday, March 6. Brittany Dawn Davis had claimed to assist thousands of women by offering fitness packages ranging in price from $92 to $300 and including customized health plans, coaching services, exercise advice, and nutrition advice.
According to a complaint filed in early 2022, the customized plans and guidance were never fulfilled, the program broke consumer protection rules, misled those who suffer from eating disorders, and engaged in dishonest business methods to attract customers. The fitness influencer Davis, who has over 474,000 Instagram followers, gave up her fitness job years ago after clients kept complaining about her dubious business tactics.
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What does the lawsuit say?
According to the Texas Attorney General's lawsuit, at least 14 women with eating disorders sought Brittany Dawn's assistance in order to recover, but they later claimed that she made things worse by prescribing low-calorie diet plans that were only appropriate for people trying to lose weight.
In one instance, a former client who had at the time weighed 80 pounds enrolled in Davis' program because she branded herself as an "eating disorder soldier." "The main reason I chose her out of all the coaches out there was specifically that she advertised herself as an 'eating disorder soldier,'" one client is cited as saying, reports Insider.
'$300 weight loss plans'
The lawsuit asserts that Davis invoiced customers shipping charges for diet and nutrition programs that were sent to them through email but were actually generic and not personalized to match their unique needs. The prosecution said that the influencer, who owned the business Brittany Dawn Fitness LLC, started offering online fitness packages in 2014 and promised each client "personalized" coaching and dietary advice. The pricing ranged from $92 for a single session to $300 for three months of nutritional counseling, fitness instruction, and coaching. "However, the online nutrition and fitness plans delivered to consumers were not individualized," the lawsuit stated. "Defendants also failed to provide the promised coaching and check-ins."
In 2019, Davis came under fire as an increasing number of women stepped forward to accuse her of selling them "generic" training plans and then deleting their social media complaints. She disregarded consumer complaints until 2019 when a public backlash over her services prompted her to respond to the concerns on YouTube. "I made a mistake," she stated. "I've taken full responsibility for it, I made things right, and I did whatever it took to make things right. As a business owner, as an influencer, I've learned from it and I'm a prime example of what can happen when you have a platform and you mess up."The lawsuit asks for up to $10,000 in damages for each violation of Texan civil law.