Trolling is ugly: Showing body shamers how their idea of beauty can be a way to body positivity
Instagram star Chessie Kin, The Cybersmile Foundation and London-based creative agency adam&eveDDB teamed up on a body positivity campaign and it is already a social media hit.
With so much hate circulating on social media, body positivity is the need of the hour.
Cybersmile and London-based creative agency adam&eveDDB created a campaign for several months - aiming to promote self-acceptance and body positivity while raising awareness of online abuse.
The campaign was teamed up with London-based body confidence campaigner and social media influencer, Chessie King. The primary objective of the campaign was to highlight the damaging effect digital abuse can have on young people.