Blippi aka Steven John: 2023 net worth of your child’s favorite YouTuber
If you have kids glued to YouTube, Stevin John, aka Blippi, must be a household name! He launched the Blippi channel in 2014, with Stevin starring as the lead character, ‘Blippi.’ Starting from scratch, he is now an American children’s educator and entertainer, with his biggest platform being YouTube.
He dresses in bright clothing, and performs dances and entertaining things on his channel for kids. You can catch his shows on other online platforms like Hulu and Amazon Video, and he has a collection of shows on Netflix. But did you ever wonder about his net-worth? Here, we bring you closer to his earnings.
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Blippi's net worth in 2023
According to caknowledge.com, Steven is one of the most successful YouTubers on the platform, with a net worth of $75 million. In an interview, Stevin John claims his secret to success comes from his ability to think like a kid. He states that kids don’t worry about the specifics of something. They just do it and figure out the details as they go along.
Youtube channels
Most of his income comes from his YouTube channels. In 2018, Blippi had 3 million subscribers to his YouTube channel. The following four years saw rapid growth in his content, landing him close to 17 million subscribers by the end of 2022 and over 20 billion views. His second channel, ‘Blippi Toys,’ is closing in on 10 million subscribers, with close to 10 billion views.
Stock Investor
Stevin’s personal assets also include a personal cash reserve exceeding $18 million. He’s also an avid investor, with a stock portfolio valued at around $15 million.
Media and sponsership deals
His net worth also comes from several revenue streams, with Stevin earning more than $18 million from royalties and media licensing deals in 2021 alone. Stevin also has sponsorship deals with several leading brands and toy companies.
His most successful Blippi video to date is ‘Blippi learns about jungle animals,’ which has 908 million views as of April 2023. With these kinds of numbers, Stevin earned close to $7 million in ad revenue from this video alone.
Offerings on other online portals
Blippi fans also have the chance to purchase his collection of videos and DVDs from Amazon. His content is also available on Hulu through an exclusive licensing deal with the platform. Hulu charges viewers a $5.99 subscription per month to watch his content on the platform. The Blippi DVDs are hot-sellers on Amazon, maintaining a consistent position in Amazon’s top 100.
Concert and other tours
Blippi also earned through concert tours, with his ‘Blippi The Musical’ North American tour that kicked off in Charleston, United States, in the summer of 2021.