Mila Kunis tells Jimmy Fallon she fused her favorite things 'drinking and donating' to create 'Quarantine Wine'
Making an appearance on the show's latest episode, Ashton Kutcher and Mila Kunis spoke about all things parenting and their Covid-19 charity initiative -- 'Quarantine Wine'
Ashton Kutcher and Mila Kunis were on Monday night's episode (May 4) of 'The Tonight Show starring Jimmy Fallon' and they discussed all things parenting, homeschooling, and their 'Quarantine Wine' idea that helps raise money for charities working towards benefitting those affected due to Covid-19.
Speaking about their kids earlier on in their interaction with Fallon, Kutcher mentioned that they set up a curriculum, figuring out what their kids would learn in that particular week. So far, they've covered energy and electricity as well as architecture and building.
Kunis also revealed that they get by with help from their friends in educating their kids. "We enlist our friends for 20 minutes to teach our kids anything. It could be flower arrangement or architecture. So for us, it's 20 minutes of not parenting while it also allows our kids to have another type of interaction," she said. Meanwhile, Kutcher mentioned that it works well with their single friends who don't have kids as they are the ones with a little extra free time.
Fallon later asked them to dish out details on their "brilliant" 'Quarantine Wine' idea and Kunis expressed her happiness "being married to a person as brilliant and smart (as Ashton) who can make this happen really quickly."
Kunis later revealed that she generally has a lot of good ideas. "I think I have the greatest ideas and once in a blue moon, they stick. This particular idea stemmed out from Zoom and FaceTime dates with our friends. One thing that we can all gather around is food and having a glass of wine."
She further added that a lot of their friends were reaching out to know about the best way to donate for Covid-19 charities and that's when the idea struck her.
"So my amazing friends at Nocking Point created this wine and 100 percent of it goes to charity. I realized how good I selfishly felt when I was able to, in a weird way, combine two of my favorite things -- drinking and donating and that was it," Kunis said.
Kutcher revealed that in a short period of three weeks they had the label approved, samples ready, trademark registered, and the decision of what wine goes inside the bottle. Kunis added, "When people found out what it was for and that 100 percent proceeds go to charity, everything was moved up the ladder given this was a little more time-sensitive, so the community as a whole came together for this and were very generous with their time."
The couple revealed that they were "shocked" when they sold out 2,000 bottles of the wine in the first 8 hours after a single promotional video on social media.
"You have to do an allotment of cases. So we were like, let's just play it safe. We bought 2,000 cases. In eight hours, we sold out 2,000 cases. We were shocked."
Kutcher mentioned that the funds that they've managed to raise have clocked in a staggering $1M and counting while Mila added, "I want people to keep giving and knowing it's going to the right places. And toast to yourselves for trying something."
'The Tonight Show starring Jimmy Fallon' airs weeknights on NBC.