American Music Awards 2018: Amara La Negra talks women empowerment in exclusive interview
Amara's music is all about putting her own feminine spin on generic Latin music, which has always been primarily male-centric
One of music's biggest night took place just hours ago, in the form of the 2018 American Music Awards. And while there were many familiar faces taking center stage to spread powerful words of wisdom and awareness - like Taylor Swift's emotional acceptance speech, Aretha Franklin getting honored posthumously, and Panic! At The Disco paying tribute to Queen, there was also one particular star blessed to us by VH1’s Love & Hip Hop: Miami, called Amara La Negra.
To those clueless, she has been in the limelight for Spanish-language TV viewers for years now, As a child, she had made regular appearances on Univision’s Sábado Gigante.
But these days, the bold, beautiful woman who rocks an afro like a pro, is better known for her iconic song 'What a Bam Bam' that soared to a million views on YouTube within no time. What's even cooler is that Amara also attended the AMAs this year - and true to her bold, unapologetic self, had some pretty heavy words of wisdom to impart.
An active advocate of inclusivity for the Afro-Latino community, Amara shared her immense support for women in the industry and beyond. "I am here to support the females. I’m all about female empowerment, so any girl that is out there doing it, you have my support and I’m cheering for you!" she told MEAWW exclusively on the American Music Awards 2018 Red Carpet.
Amara's music is all about putting her own feminine spin on generic Latin music, which has always been primarily male-centric. Her go-to classics include dembow, favela funk, reggaeton, hip-hop, and R&B. Ever since her initiation into the industry with her appearance on Love & Hip Hop, she has also started working on new music with production duo Rock City, who is known for collaborating with megastars like Beyoncé, Rihanna and Nicki Minaj in the past, reports the Rolling Stone.