Lilly Singh, Jake Paul to Loren Gray: Here's what makes these YouTube and TikTok influencers so successful
YouTube and TikTok influencers earn millions for the content they create
YouTube and TikTok are quite popular with social media influencers who look to mint money from their content on the applications. Each genre including gaming, comedy, music, reaction videos, dancing, singing and many more have influencers earning from the content they put out.
In May 2007, YouTube launched its Partner Program (YPP), a system based on Google AdSense which allows the uploader of the video to share the revenue produced by advertising on the site. It takes 45 percent of the advertising revenue from videos in the Partner Program, with 55 percent going to the uploader.
TikTok was initially launched in 2012 but was available only to Chinese users. IIn 2017, the application launched worldwide and quickly became popular among users who created short dance, lip-sync, comedy, memes, movie dialogue snippets, and talent videos.
The length of the video differs from 15 to 60 seconds. There are unique features like creating a duet, the option of going live, saving the video in an IOS live format. It also has an inbuilt editing tool, filters, stickers, a wide range of music, dialogue and meme snippets to choose from.
Online Gambling, a Canadian company, recently analyzed highest-paid influencers across YouTube and TikTok and found interesting results. They formed a list of the top 50 influencers by studying the earnings of each influencer and compiling them.
According to Online Gambling, the top three wealthiest categories on YouTube are ‘Children’s Channel’, ‘Comedy/Entertainment’ and ‘Life/Vlogging'. In TikTok, the top three wealthiest categories are ‘Lip-Syncing/Music’, ‘Dancing’ and ‘Acting’.
YouTuber Jojo Siwa, 16, whose YouTube channel is named ‘Its Jojo Siwa’, under the category of ‘Life/ Vlogging’ has a total of 10.6 million subscribers. She earns $569,112 per video. She is the highest earner on YouTube. The second-highest earner is a 6-year-old girl named Anastasia Radzinskaya, earning $546,549 per video. She has 48.6 million subscribers and vlogs for the ‘Children’s Channel’ category.
The third highest earner is a channel called ‘Dude Perfect’ for the ‘Sports' category, with 49.4 million subscribers. The channel earns $186,783 per video.
YouTube influencers such as Jake Paul, James Charles, Lilly Singh and many more can be constantly seen making headlines. They gained popularity through their channels on YouTube and their content. Jake Paul, the famous YouTuber, ranks 5 for the category ‘Comedy/ Entertainment’. He has a following of 19.8 million subscribers and earns $180,090 per video. Paul created a YouTube group called ‘Team 10’ and it is known for scandals and feuds.
Another famous influencer is James Charles. The renowned makeup artist ranks number 13 for the category ‘Cosmetics’. He has over 16.8 million subscribers and earns $33,879 per video. Shane Dawson ranks number 14 for the ‘Life/Vlogging’ category. He earns $32,775 per video and has 23.3 million subscribers.
Canadian YouTuber Lilly Singh, also the show host of ‘A Little Late with Lilly Singh’, ranks 17 for the category ‘Comedy’. She has 14.9 million subscribers and earns $26,634 per video. She has made appearances in many movies and series including ‘Bad Moms’ and ‘Ice Age: Collision Course’.
Felix Kjellberg, also known as ‘Pewdiepie’ is famous for the ‘Gaming’ category. He has 103 million subscribers and earns $80,178 per video, ranking number 9 in the list. Makeup artist Jeffree Star ranks number 18 with 17.5 million subscribers. He earns $26,289 per video. Star is an entrepreneur, model, makeup and beauty artist who gained popularity through his YouTube channel.
TikToker Loren Gray, 17, famous for her ‘Lip Sync/Music’ videos has 39.5 million followers on TikTok. She earns $197,500 per video. The second-highest earner is Ariel Martin goes by the user name ‘BabyAriel’ has 30.3 million followers, she is famous for her ‘Lip Sync/Music’ videos. She earns $151,500 per video.
The third highest earner is Charli D’Amelio, for the category ‘Dancing’. She has 29.8 million followers on TikTok and earns $149,000 per video.