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Lucinda Adam: BBC reporter shoved 'hard' by 8-yr-old live on air as mom 'eggs him on'

The jolt was broadcast live on South East Today's 6pm news bulletin on March 1, sparking a police investigation

In a shocking video, a young boy shoves a BBC reporter in the back live on air on Tuesday, March 1. The reporter identified as Lucinda Adam was presenting outside Brighton station when the boy pushed her into the camera while egged on by his mom across the street. The jolt was broadcast live on South East Today's 6 pm news bulletin on March 1, sparking a police investigation.

Footage of the incident shows the boy smiling and dancing behind Lucinda as she covers news about the rise in train fares. Moments later, the lad shoves Lucinda from behind and then sprints off. The BBC reporter alleged that the "assault" has left her "shaken, quite angry and a bit sad" - especially as he was encouraged by his laughing mother. 

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Following the ordeal, Lucinda took to twitter and wrote: "Reporting live from Brighton tonight when a young boy about eight started mucking about waving his arms behind me. We’ve all been there, but then he shoved me hard in the back before running off."

"The saddest part is his mum was across the road egging him on and you can hear her howling with laughter," she added. "It’s not funny, it’s assault while someone is doing their job. Where has kindness gone?"

The BBC reporter later thanked friends and viewers who had messaged her to ask if she was ok, adding: "I’m fine thanks, just a bit shaken, quite angry and a bit sad."

Sussex Police confirmed officers were looking into the incident and urged anyone with information to come forward. A spokesperson of the force said, "Police received a third-party report of an assault in Queens Road, Brighton on Tuesday evening (March 1). Contact has been made with the victim and enquiries are ongoing." The spokesperson further added, "Anyone with information is asked to contact police online or call 101 quoting serial number 1433 of 01/03."
 
Lucinda is the third female BBC South East reporter to be harassed while on the job in the seaside city in just two years. In October 2021, Fiona Irving was reporting live on bin strikes when seven vile yobs jumped in front of her shouting sexual slurs. Regarding the incident, Fiona tweeted: "Reporting live on the refuse collectors strike in #Brighton today when around 7 men jumped in front of the camera shouting aggressive and threatening terms.
"It’s not funny. It’s misogynistic. Just calling it out."

In February 2020, Lauren Moss was doused in hot chocolate in another distressing attack. At that time, Lauren tweeted: "Pretty distressing day in Brighton so far. A member of the public threw a cup of hot chocolate at me and screamed abuse about how he hates the BBC, literally moments before I went on air for @bbcsoutheast this lunchtime. Luckily the drink missed my face and hit my coat instead."