WTF! P&G has applied to trademark millennial acronyms like LOL and NBD
Procter and Gamble has applied to trademark some of the common acronyms in text speak, such as LOL (Laugh Out Loud), WTF (What The Fuck), and NBD (No Big Deal), in order to extend the sale of their products to the younger generation.
P&G has registered the applications for the trademark on products that will be sold alongside some well-known brands such as Febreze, Fairy, and Mr. Clean, with the US Patent and Trademark Office in April.
The firm is looking at attracting millennials by putting to use the very language that millennials often use for text messages or online comments. Lifting some of the more popular slang and attaching them to regular household items might prove to be a good marketing strategy to bring aboard tech-savvy millennials.