Lifestyle blogger received death threats for posting her "perfect morning" picture on social media
Scarlett London, it is believed was in a paid partnership with mouthwash brand Listerine and has defended her image saying it was meant to be whimsical.
One blogger has revealed how she started receiving death threats after she posted a photo on Instagram of a "perfect morning" and was viciously trolled by users because it did not portray what everyone thought it did. 24-year-old Scarlett London, who is from London, posted a picture of herself posing on her bed surrounded by balloons. She captioned the post: "The best of days start with a smile and positive thoughts. And pancakes. And strawberries. And bottomless tea."
Eagle-eyed users on the social media site, however, were quick to notice that the pancakes in the image were actually tortilla wraps and her bottomless tea was, in fact, empty. The blanket that was on one end of the bed also had her picture on it. The image was reportedly a paid ad for mouthwash brand Listerine.
London immediately got a multitude of bad comments including one from actress Amanda Abbington and one June Tilbury, a Runnymede & Weybridge Labour Party Women’s Officer, who tweeted: "She's got bad breath. That's why she's alone." The photo has received thousands of comments since it was uploaded three days ago and the blogger has revealed how the criticisms have now morphed into abusive comments and bullying.
She told the Daily Mail in an interview: "Many to the effect of that I'm a danger to young women and should suffer, I should be stopped, I should suffocate on the balloons, I should kill myself because of how pathetic I am. But if I'm totally honest, those were the more tame of the bunch." The photo, as well as others from her Instagram, have gone viral after a user shared the image in question on Twitter with the caption: "F*** off this is anybody's normal morning. Instagram is a ridiculous lie factory made to make us all feel inadequate."
The post has been liked almost 90k times, and people have all rallied in support of the user with one saying: "This is so ridiculous on so many levels. Everything in this picture is ridiculous and hella FAKE. I don't know where to start, the tortillas or the product placement." Other users have slammed London for selling a "false, unobtainable image to impressionable young people" and have said that her photo is as bad as the highly edited snaps found in magazines. One user said: "You can refer to yourself as a poor, bullied "young girl" all you like, but if you're going to effectively sell products to your followers, your methods are going to come under criticism."
London responded to the criticism from social media users by asking people to consider the fact that there is a real person behind the gorgeous images before they take to the comments section and post inappropriate comments. She said: "In the last 48 hours, grown men & women, MPs, women’s equality representatives, journalists, actresses, and broadcasters have discovered my Instagram feed and decided to pick it apart online, in front of thousands."
"I implore those mindlessly sharing this content to research who I am as a person before they further drag my name and image through the mud. Yes, I do adverts on here, but only with brands I genuinely use and would spend money on myself. My feed isn’t a place of reality. Sometimes my photos are whimsical and OTT and a little too pink, but I’m not presenting this as an ‘idealistic’ version of life that young girls should aspire to. Those who follow me will know my reality," London said.
She added: "I try to raise awareness for the digestive condition I suffer from, the same condition that years ago threatened me graduating from university. My Instagram has been an outlet to show you can be positive and have fun with life, despite this condition. I personally don’t think my content is harmful to young girls, but I do agree Instagram can present a false expectation for people to live up to. And I am wholeheartedly sorry if I’ve ever made anyone feel inadequate through my content."
"My life mission is quite the opposite. I am a strong 24-year-old woman who has experienced bullying in the past. I am and will be okay after this hideous experience. But another young girl or guy as the subject of a targeted hate campaign might not be okay. Please remember at the center of every viral storm is a human being."