Is Simon Cowell really that mean, or is it just for TV? Fox exec reveals surprising truth fans don’t know

Reality TV fans always ask: Why is Simon Cowell so rude? But honestly, his cutthroat style is exactly what keeps us watching
PUBLISHED JUN 2, 2025
Screenshot of Simon Cowell reacting to an audition from 'America's Got Talent' 2022 episode (Image Source: NBC | America's Got Talent)
Screenshot of Simon Cowell reacting to an audition from 'America's Got Talent' 2022 episode (Image Source: NBC | America's Got Talent)

Simon Cowell, former judge of successful shows like the 'X Factor (2004-2010),' 'American Idol (2002-2010)', and current judge of Talent Franchises: 'Britain's Got Talent (2007, till present),' and 'America's Got Talent (2016- till present),' has experience which is unmatched by any other judges on any panel. He didn’t just judge contestants—he redefined what it meant to be a “tough” judge on reality TV. With his icy stare, brutally direct comments, and unapologetic delivery, Cowell has become both a lightning rod for criticism and a fan favorite. But even after years of watching Cowell, the question remains unanswered: Why is he so rude?



 

Reactions from longtime viewers show how divided audiences still are. On Quora, a thread titled, 'Why is Simon Cowell so rude to contestants?' one viewer defended Cowell’s style outright and wrote: “He is brutally honest, and those contestants need brutal honesty.” That no-nonsense attitude earned him credibility with many fans who felt reality TV had too much sugarcoating and not enough truth. But not everyone’s on the same page with this narrative. Directly pointing at Cowell's nature, another Quora user said bluntly, “Simon is an abrasive person by nature. I don’t think I would like him if I met him.”



 

And then a viewer didn't shy away from sharing his full-throttle take: “He is... but, then, he’s a mean, Mean. MEAN em** ef**fer! He was a 10–1/2-months baby and when he got out, He Was PISSED . . . and has been since that day! Not a kindly or civil bone in his ugly carcass!!” For some, the answer lies in performance, not personality, a netizen wrote, “Those talent shows all need a ‘bad cop’. He plays that part. Does it mean he is really like that? Not at all. It is just a role he plays for the talent show. Just like Leonard Nimoy was nothing like Spock, Simon C is probably nothing like his TV bad guy role either.”



 

Behind the scenes, there's truth to that. Former Fox executive Mike Darnell admitted that Cowell’s “mean judge” persona was pushed deliberately for ratings. “I knew we had to get Simon Cowell as he was the star of the show, but we needed something different in the U.S.- the mean judge, the frank judge. In all the other shows before him, everyone was polite and nice, and I knew that was going to be a thing. Simon, to his credit, was willing to do anything,” Darnell said, referring to Cowell’s willingness to dial up the harshness for entertainment value, as reported by Cinemabland



 

Continuing his remarks on Cowell's judging style, he added, "Simon Cowell learned the character. Underneath, he’s a different character. Watch 'Britain’s Got Talent' or 'America’s Got Talent' now, and he’s a much softer version." So, is Simon Cowell rude? It depends on who you ask. Some say he’s telling the hard truths contestants need to hear. Others think he’s just mean. But the majority seem to agree on one thing: whether it’s real or just a role, Cowell’s no-holds-barred attitude helped make reality TV what it is today—and it’s hard to imagine the genre without him.

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