Why is Internet boycotting Marc Jacobs? Kim Kardashian's endorsement of luxury brand sparks protest
BEVERLY HILLS, CALIFORNIA: The internet erupted with fury aimed at Marc Jacobs after the fashion brand cast Kim Kardashian for their new ad.
Outraged voices criticized the decision, expressing fatigue from seeing Kim endorsing products ubiquitously, and suggesting that there are plenty of other models who could have been considered.
Many argued that Kim wasn't the ideal candidate to represent Marc Jacobs, pointing to her history of controversial ads.
Critics also asserted that Kim appeared dull and lacked the vibrant expressions expected in the fashion industry, with some even deeming her uninteresting in recent times.
This wave of discontent led to pledges of boycotting Marc Jacobs, signaling a strong backlash against the fashion brand's choice of casting Kim Kardashian.
"It’s like they seriously only wear one type of outfit for EVERY campaign. Full body suit that is fitted to their body. Long Lucious hair. Photoshopped x10. SO IKONIK. I’m TIRED, BORED, and MOVING ON. Mark Marc Jacobs as another brand I’ll gladly not buy from anymore. Stop giving this family money for the same BORING RECYCLED LOOKS," one user said on Reddit.
"My first thought who the hell is that ? Second thought ew it’s Kim K. Third thought wtf Marc Jacob’s just no and why. Not what I think of when I think of this brand," said another.
"This makes me not want to get the marc jacob’s tote anymore," said one.
"I love Marc Jacob's but he has a lot of misses over the years. This is for sure a miss lol," said another.
"Why is she suddenly everywhere? AHS, Marc Jacobs, Swarovski, NBA new whatever deal, exhausting," a user said on Instagram.
"If we ignore them and don't buy their products they may go away," one user commented.
"Guess they ran out of real models," said one.
"Can we just stop seeing her face everywhere? Please?" commented another user.
"Never ever will buy from you," added one.
"Aw man, really Marc Jacobs?" added another.
"Ugh. I hate that I have to switch brands now. Hopefully this is the only ad they have," said one.
"I think I'm experiencing Kim Kardashian fatigue. Homegirl is everywhere and I just don't know how to avoid it," said another.
How many brands does Kim Kardashian own?
Kim Kardashian, the entrepreneur, founded KKW Beauty and KKW Fragrance, both operational from 2017 to 2022.
KKW Beauty was valued at over US$1 billion as of 2021. In 2019, she launched the shaping underwear company Skims, which has grown to a valuation exceeding US$4 billion as of 2023.
Her diverse brand portfolio includes Skims, KKW Fragrance, Kardashian Beauty, Kim Kardashian: Hollywood, Belle Noel Jewellery, Dash Boutique, Good American, Kim Kardashian Eau de Parfum, Poosh, Selfish, Kimoji, and SKKY Partners.
Kim Kardashian has established herself as a prominent figure in the business world with a range of successful ventures across beauty, fashion, and lifestyle.
What is Marc Jacob’s ‘three minutes’ fashion show?
At the New York Public Library, Marc Jacobs hosted his Fall 2023 runway show, commencing sharply at 7:30 p.m. and concluding a mere three minutes later.
The 29 models gracefully completed two full turns before the show's abrupt end.
The three minutes encapsulated the transition from lights dimming to music intensifying, the brief pause between the dual revolutions, and Jacobs's quiet bow.
The entire rotation, from the first model to the last, spanned a mere 32 seconds.
Throughout the audience, there were nervous, disbelieving chuckles as it became increasingly evident that the show had indeed concluded.
How much does Kim Kardashian charge for promoting brands?
Kim usually strikes a $6 million deal annually with a company specializing in wearable consumer goods for endorsement, according to Business Insider.
Kim Kardashian West disclosed that she frequently commands between $300,000 to $500,000 for a single Instagram post.
When engaging in more extended partnerships, Kardashian often secures multimillion-dollar agreements.
