Who owns North Six Inc? Balenciaga sues production company whose ad included SCOTUS child porn ruling
LOS ANGELES, CALIFORNIA: Balenciaga has filed a $25 million lawsuit against the producers whose ad campaign included a controversial SCOTUS child porn ruling. The Spain fashion house is now suing ad production company North Six Inc, as well as set designer Nicholas Des Jardins and his own brand for including images of legal documents on the US Supreme Court's decision on child pornography laws in the ad campaign.
The move comes after Balenciaga sparked controversy for its own decision to put children in a separate ad campaign with teddy bears in BDSM gear. However, North Six did not produce the controversial teddy bear ads and both ad campaigns were produced independently. However, many critics say they point to a disturbing pattern within Balenciaga amid controversies involving different campaigns at different times of the year, reported Daily Mail.
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Balenciaga accused North Six and Des Jardins purposely including the judicial records in the ad without informing its executives. The company described the act as "malevolent, or at the very least, extraordinarily reckless". A summons from the Manhattan Supreme Court says the brand added that it is looking to "redress for extensive damages defendants caused in connection with an advertising campaign Balenciaga hired them to produce."
Who owns North Six Production Company?
North Six was opened by Oliver Hicks in 2001 out of his apartment in Williamsburg on North 6th street. Hicks, the company's founder, was previously a founder/chairman of Assemply, according to LinkedIn. He also worked as producer of Lighthouse, and Late Night Productions. He worked as production manager of Apple Corps Lp. Hicks went to Westminster School, London, and University of Bristol, UK.
His bio reads, "I am a producer at heart and an entrepreneur in spirit - with a growing interest in corporate responsibility. I build success by connecting the dots, never giving up and aligning resources and relationships to fuel growth and innovation".
North Six's LinkedIn account says, "NORTH SIX is a highly-acclaimed, global collective of producers, content creators, and thinkers with twenty years of experience. We pride ourselves on being leaders in the industry, setting standards, and pushing the boundaries of how we work and of the work we make."
It adds, "NORTH SIX has supported agencies, brands, creatives, and businesses across our key disciplines of stills, motion, experiences, PR, and influencer marketing. We produce. We service. We commission. We communicate. With an intentional and expanding set of offerings we keep pace with the modern creative industry—working from avant-garde to traditional, elaborate to essential—and collaborate with the most forward-thinking brands in the world."