'Undercover Billionaire' Season 2: Release date, plot, cast and all you need to know about Discovery's riveting show
If there's any way to sum up what 'Undercover Billionaire' is all about, it's a show that truly embodies the spirit of the American dream. The new season follows three billionaires tasked with creating a new successful business, all within the span of 90 days. The show puts both, the billionaire and their new business, to the test, seeing whether both the billionaires and the businesses can withstand today's challenges.
Season 1 followed Glenn Stearns of Stearns Lending, a self-made billionaire with a net worth of $500M. In Season 1, Glenn posed as 'Glenn Bryant', a regular guy with just $100 dollars and a dream to start his own business. The show required him to start everything from scratch, and for someone who is a self-made man, the question was, could he really do it all over again? Glenn definitely managed to pull it off. He successfully opened a restaurant and created a brand, Underdog BBQ, in Eerie, Pennsylvania.
Season 2 is not much different from Season 1, although it does come with its own new exciting twist. This time around, we see not one but three billionaires, all belonging to different fields.
Catch the Season 2 premiere of 'Undercover Billionaire' on January 6 at 8 pm ET/PT on Discovery and streaming on Discovery+.
The plot is similar to that of Season 1. The three billionaires only have a phone (with no contacts), $100 and their expertise. They'll be then sent to different cities in the USA, where they must start and execute a successful business, all within 90 days. However, there's a bigger catch this time around — doing all of the above during a pandemic.
A music Moghul, Monique ran the Moseley Music Group with her former husband, Timbaland. She served as the CEO for 14 years and the firm was responsible for handling some of the biggest names in the industry such as One Republic, Nelly Furtado and Chris Cornell.
She's also the founder of Reign Ventures, an investment firm that aims to help women and minority-led startups, empowering young entrepreneurs to create their own multimillion-dollar businesses. Before starting and running her own businesses, Monique directed and developed sales and public relations strategies for many A-list celebrities and companies such as Kanye West, Verizon, Burrell Communications, T.I. and Timbaland. With decades of experience in sales, marketing and music business, Monique brings unparalleled knowledge and expertise to the table.
A real estate investor, disrupter and founder of Cardone Capital, Grant build his company from scratch. His private equity firm provides funding opportunities to investors in markets that are often overlooked. Grant dons a number of hats and is known to have multiple ventures that he works on. He is also popularly known as an author having written seven books on business and sales till date. His book 'If You’re Not First, You’re Last' is a New York Times Best Seller, while 'Sell or Be Sold' is an Axiom Award Winner.
A real estate developer, interior designer and builder, Elaine has gone on to become a big name in what is often seen as a heavily male-dominated field. Elaine first stepped into the business world by importing and retailing antiques and collectibles. She then launched her own design firm, retail store and manufacturing facility. Her varied experience in this space allowed her to move from interior design to real estate development.
While there isn't a trailer yet, watch this space for more updates.
Where to watch
Season 2 of 'Undercover Billionaire' airs on January 6 at 8 pm ET/PT on Discovery and streaming on Discovery+.
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