'Undercover Billionaire’ Season 2: Will Monique Idlett-Mosley be first of three entrepreneurs to start a biz?
If 'Undercover Billionaire' has taught us anything so far about three entrepreneurs toughing it out, it's that when Monique Idlett-Mosley hustles, she hustles hard. The latest episode of 'Undercover Billionaire' sees Idlett-Mosley set her business plan into motion. She's also the first out of the three entrepreneurs to have a concrete concept that she's going through with. Idlett-Mosley deep dives into kick-starting her business, which is creating healthy food products such as juices and immunity shots, seeing that there is no access to the same in Tacoma.
Having done a little research in the previous episode where she spoke to restaurant owners and locals, Idlett-Mosley realized that this was a community that could definitely benefit from this idea, although she needed a product to back it up. Having grown up in a low-income household, Idlett-Mosley's mother always insured that they ate healthy food that combined with her knowledge about clean eating in general, is what gets Idlett-Mosley started on a business plan.
After securing a juicer and ingredients within her budget, she sets out to make samples. In this episode, Idlett-Mosley did more than just hand out samples (which did rather well, seeing that people seemed to enjoy them), she also shared some valuable business tips.
Every interaction is important
In this episode, we see Idlett-Mosley marketing herself by visiting local restaurants and talking more about her product. It's here that she meets Kiniya, a local who is a part of a community investment council board. For someone like Idlett-Mosley who strongly believes in helping the community, this is the perfect chance to find investors and funding, while providing the community with a sustainable business and business model for the future. This interaction further backs Idlett-Mosley's views on how networking and canvassing are key when it comes to starting any business. As she puts it: "Meeting the right people can always lead to potential investors, potential customers and most importantly, potential supporters."
Business is a state of mind
From being the founder and CEO of Reign Ventures to being the former CEO of Mosley Music Group, where she was responsible for managing the successful careers of high-profile artists like One Republic, Nelly Furtado and Chris Cornell, Idlett-Mosley knows her way around a business. This episode saw her take on a new and slightly different role - sales. Idlett-Mosley scored a job at the local market, where she had to sell fruit. However, this didn't phase her one bit, if anything, she saw it as a way to be able to sell her own business to the locals. She had some words of wisdom to share too: "I have never sold fruits and vegetables, but with my business background, I can sell anything. That's a state of mind - If you believe you can do it, you can do it."
It's all about creating buzz
While the initial plan was to cater to restaurants and stores, Idlett-Mosley also offered samples to locals, due to the simple and valid logic that "samples lead to sales. The more samples you give out, the more buzz. More buzz means more sales". Interestingly enough, this also led to her finding a photographer for her product, which would then allow her to market her juices on a larger scale while using local talent. Talk about win-win.
Solving problems creates demands
For Idlett-Mosley, it was never just about making a million at the end of 90 days, it was about creating a successful business that would then go on to help and give back to the community. It's here that she applies her business prowess to a good intention. Idlett-Mosley breaks the idea down for the viewers: "Once consumers fall in love and have access to a product they previously couldn't get, demand for that product is created." is what she says. But it goes beyond that, as she explains that she's creating the right kind of demand, the demand for something healthy. It's a combination of positive social impact and increased demand, which then creates a cash flow to help her grow her business, which in turn allows her to give back to the community.
It's motivating to see just how driven she is, seeing that her entire business model itself is based on being able to give back to Tacoma - and in turn, the community is actually the one coming to her aid.
We can't wait to see how her business plays out - hopefully, it's fruitful! Catch Season 2 of 'Undercover Billionaire' on Discovery and streaming on Discovery+