‘Undercover Billionaire’: Release date, plot, cast, trailer and everything you need to know about Discovery’s take on the American Dream

Can one set up a million dollar company in just 90 days with no prior capital and business connections? Billionaire Glenn Stearns believes it is possible, and has taken it up as a challenge to prove it.

                            ‘Undercover Billionaire’: Release date, plot, cast, trailer and everything you need to know about Discovery’s take on the American Dream

We often hear that the American Dream is dead. But, self-made billionaire Glenn Stearns wants to challenge this thought by undertaking an almost impossible challenge of setting up a million-dollar company in just 90 days. If you thought, well he is already a billionaire, it will be a cakewalk for him, think again. For as per the rules of the challenge he won’t use his real name, contacts or wealth – just the principles, methods and process that made him the billionaire he is today. He has to build everything from scratch in a new town with just $100 in his pocket. Sounds intriguing, right?

Release date

'Undercover Billionaire' is set to premiere on Tuesday,  August 6, at 10 p.m. ET/PT on Discovery or DiscoveryGo.


Glenn Stearns, a self-made billionaire will have to create a million-dollar company in just 90 days. He will not be having any access to his previous business partners or capital, he has to build everything ground up. He also has to create a team that will help him with the execution of his mission. He only has $100, to make things more challenging he even assumes a new identity in the small town of Erie, Philadelphia where he will be carrying out his challenge. Along the way, we get snippets of wisdom from the man himself on how to set up and run a successful business. In case Glenn pulls this off, then the top-performing team members will earn a stake in the company and a key role running it. An independent financial evaluator will also assess the value of the new company to see whether it has hit the mark. If it’s a penny short of $1 million, Glenn will put $1 million of his own money into the business. So regardless of whether or not Glenn hits the mark, the people who helped him build the business from scratch will win.

The show has been summarized by Discovery as, "Self-made billionaire Glenn Stearns grew up poor in the sticks of Maryland and was only 14 years old when he became a father. A few years ago, however, he sold his company for $2.2 billion and is ready to put his money where his mouth is by making another million in only 90 days with just $100 in his pocket. If he succeeds, he'll give that money back to the people that helped him along the way, but if he fails, those same people will each get $1 million of his own money." 


Millionaire Glenn Stearns and winner of the TV reality show "The Real Gilligans Island" arrives for the series finale party at his own house on December 21, 2004 in New Port Coast, California. (Photo by Carlo Allegri/Getty Images)

The show will feature self-made billionaire Glenn Stearns. Glenn comes from humble beginnings, being born in a struggling working-class family. He beat many odds - like being diagnosed with dyslexia, and fathering a child at 14, to become a successful businessman. Glenn firmly believes that anybody can be successful with the right knowledge. 


'Undercover Billionaire' is produced for Discovery Channel by This is Just a Test. For This is Just a Test, Aengus James, Colin King Miller, Tim Warren, and Cynthia Childs are executive producers and Melinda Cea is a co-executive producer. For Discovery Channel, Joseph Boyle and Carter Figueroa are executive producers and Jessica Mollo is an associate producer.


The trailer of the show hasn't been released yet, keep watching this space for further updates.

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