Top 5 beauty influencers you can follow on Instagram in 2023
Over the years, beauty influencers have become more and more popular, and 2023 is no exception as we continue to see countless beauty trends that social media users avidly follow. Since it can quickly reach millions of people, social media has remained a dominant force.
Followers of such trends often look up to beauty influencers for advice and guidance on beauty products and brands because of their makeup artistry. Here we have curated the top 5 Beauty Influencers all around the globe, keep reading to know more.
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Huda Kattan - 52.5M followers
Huda Kattan is an Iraqi-American makeup artist and businesswoman who co-founded the Huda Beauty brand with her sisters Mona and Alya. In 2019, Forbes ranked Huda on its list of the USA's wealthiest self-made female entrepreneurs. She discusses partnerships with other major names in the beauty industry, information about her products, and beauty tips on her Instagram page.
She also allows other beauty influencers to demonstrate their expertise using Huda Beauty products.
Nikkie de Jager - 17.5M followers
One of the most well-known names among beauty influencers is the Dutch makeup artist, who announced her identity as a transgender individual in January 2020. Her make-up tutorials on YouTube, where she first started, are among the most popular videos of all time. Her association with prominent labels, celebrities and brands, like Lady Gaga and Maybelline resulted from the popularity of her videos.
In 2019, Marc Jacobs Excellence named her their very first worldwide creativity guide. In 2020, de Jager was recognized as a UN goodwill ambassador.
Tati Westbrook - 2.3M followers
Another prominent beauty influencer and genuine beauty expert is Tati Westbrook. Tati is a well-known makeup influencer who has successfully developed her own brand. Her YouTube channel is packed with fantastic beauty content, including makeup and beauty hacks.
Jaclyn Hill - 8.3M followers
Professional makeup artist Jaclyn Hill posts lifestyle videos, makeup tutorials, makeup trends, and other content on Instagram and YouTube. She is another makeup influencer who has used her social media presence to launch her own successful beauty business. She additionally shares her simple beauty routine and different types of vlogs.
James Charles - 21.8M followers
One of the most prominent influencers in the beauty industry is makeup artist James Charles. Charles, who has amassed a huge following, is well-known for his experimental tutorials, makeup looks that are one-of-a-kind, honest product reviews, and content that educates viewers about various topics surrounding beauty and makeup.
