Hulu's 'Tiny Shoulders: Rethinking Barbie' looks at the evolution of the world's most famous doll in the #MeToo age

The documentary details the legacy of the doll, and the efforts its maker, Mattel, is making in 2016 to keep the brand relevant in the time of #MeToo and changing gender ideals
UPDATED JAN 15, 2020
The documentary covers the evolution of the doll (Getty Images)
The documentary covers the evolution of the doll (Getty Images)

In her 59 years of existence, Barbie has become a fashion icon, a lightning rod and a hot topic among feminists, but there is still a part of her story that has not been seen by the outside world.

Now a new documentary streaming on Hulu details the legacy of the doll, and the efforts its maker, Mattel, is making in 2016 to keep the brand relevant in the time of #MeToo and changing gender ideals.

'Tiny Shoulders: Rethinking Barbie' features newly discovered footage and unprecedented access to the inner workings of the toy giant during Barbie’s biggest reinvention as it surveys 60 years of women in popular culture through the lens of this 11.5 inch, Zelig-like plastic icon. 

Andrea Nevins (Photo credits: Hulu)

The documentary consist of interviews with Gloria Steinem, Roxane Gay, Peggy Orenstein, Mattel insiders and cultural historians. The documentary reveals, through both funny and fascinating archival material, and fly-on-the-wall observations of Barbie’s current architects, the progression, and regression in the fight for gender equality.

The documentary is produced, written and directed by Andrea Nevins.

Nevins is an Academy Award-nominated, Emmy award-winning director, producer, and writer. One of her key interest lies in the lives in transition. 'Still Kicking', her first independent documentary, earned her the Academy Award nomination.

Cristan Crocker (Photo credits: Hulu)

Her first feature-length documentary, The Other F Word, about anti-authoritarian punk rockers donning the cloak of paternal authority, premiered at SXSW and won quick theatrical distribution by Oscilloscope and network broadcast on Showtime.

On the other hand, the documentary is going to be produced by Cristan Crocker. Christan started her career in front of the camera as a commercial and television actress. This production experience, along with more than 20 years as an informal critic for hundreds of television pilots as an entertainment industry insider, gave her a deep understanding of story and audience.

The concept for the film that launched Rare Bird Films, The Other F Word, came after Crocker read the biography Punk Rock Dad, written by a childhood friend. 

Seeing the story potential for the film, Crocker pulled together director Andrea Nevins and documentary impresario, Morgan Spurlock, to make it a reality. Now they are teaming up for yet another documentary and there is no doubt that it is going to be phenomenal. 

GET THE BIGGEST ENTERTAINMENT STORIES
STRAIGHT TO YOUR INBOX.

MORE STORIES

The film also sees another prominent name in James Wan, joining the team as a producer
2 hours ago
LaKeith Stanfield will be replacing Jonathan Majors as Dennis Rodman in the sports drama
3 hours ago
Sony Pictures' UK account dropped a rather cryptic post sparking hopes of a trailer
3 hours ago
Benoit Blanc’s newest case is out now, but Rian Johnson hints this may not be the last mystery the iconic detective ever solves.
16 hours ago
Helmed by Kitao Sakurai, who directed the Netflix comedy 'Bad Trip', 'Street Fighter' is scheduled to arrive in theaters in October next year
1 day ago
Jerry Bruckheimer says ‘Heat 2’ is closer than ever to rolling cameras, and while he won’t confirm anything, DiCaprio remains firmly in the rumor mill
1 day ago
Milly Alcock’s ‘Supergirl’ trailer is wild, funny, and finally gives a peek at Jason Momoa’s Lobo
2 days ago
Per multiple reports, the official teaser is expected to run for 1 minute and 25 seconds
2 days ago
The '28 Years' franchise started with the 2002 release of director Danny Boyle's film '28 Days Later'
2 days ago
Skandar Keynes, Georgie Henley, Anna Popplewell, and William Moseley reunited to celebrate 20 years of the first 'Narnia' movie's release
2 days ago