Apple TV: How Steve Jobs laid the foundation for tech giant's biggest venture since the iPhone
Over the last decade, Apple has more than just signalled its interest in content and has been working towards breaking into TV way before current CEO Tim Cook took over in 2011
Apple's very loyal fanbase has been teased for the longest time about the company launching its own streaming service. The tech giant, quintessentially, hasn't revealed much about the new service. However, it looks like Apple fans will finally get a taste of the long-awaited streaming service at a special event to be held at the Steve Jobs Theatre in Cupertino at 10:00 am PT on Monday.
Although we do not know much at the moment, the story behind Apple entering the streaming business goes back quite a while to when Steve Jobs was still at the helm.
At the time when Walter Isaacson was working on the Steve Jobs biography, he wrote that Jobs claimed to have "finally cracked" television. “He very much wanted to do for television sets what he had done for computers, music players, and phones: make them simple and elegant,” Isaacson had written in the book.
"'I'd like to create an integrated television set that is completely easy to use,' Jobs had told Isaacson. "'It would be seamlessly synced with all of your devices and with iCloud.' No longer would users have to fiddle with complex remotes for DVD players and cable channels. 'It will have the simplest user interface you could imagine. I finally cracked it.'"
Apple has more than just signalled its interest in content. In fact, the tech giant has been working towards breaking into TV way before current CEO Tim Cook took over in 2011.
At a 2012 conference, when inquiries regarding Apple television and content were repeatedly thrown Cook's way, he chose to express interest but kept a lot under the wraps. "This is an area of intense interest. We are going to keep pulling the string and see where this takes us," he had said.
Interestingly, Apple's representatives have criticised television content not once but one several different occasions. In 2014, Eddy Cue, Apple's senior vice president, software and services, said that the "TV experience sucks". This echoed CEO Cook's comments in a 2014 interview that today's television experience is "stuck in the '70s".
What exactly will Apple release in a few moments remains elusive, but it goes beyond Jobs' vision of television — Apple's TV service will stream on iPhones, iPads and the Apple TV set-top box — with original content reportedly being produced with some of the biggest names in the industry.
Meanwhile, fans cannot help but speculate what the tech giant will announce. Twitter user Naim Officially is one among thousands wondering exactly what the announcement will entail.
At the same time, others are more anxious to see how Apple's new services will affect the streaming market.
Many are being good Samaritans and helping people with links to the live event:
Apple is expected to launch their highly anticipated streaming service during a special event at the Steve Jobs Theatre in Cupertino, California at 10:00 am PT on Monday. We are waiting with bated breath!