Viewers praise show for featuring live segment to help new mothers learn how to breastfeed

'This Morning' often faces flak for some of its segments, but a more recent one on breastfeeding was widely praised across social media. The segment featured a breastfeeding clinic run by expert Clare Byam-Cook, who helped four mothers with some of the issues they had struggled with during breastfeeding

Two of these mothers, one of whom was former 'Apprentice' star Jessica Cunningham, claimed they had a problem with getting their babies to latch on to their breasts. Byam-Cook helped the new mothers adjust the way they breastfed in front of the cameras, explaining how to adjust the shape of their the breasts to match with their babies' mouths.

According to the Daily Mail, Byam-Cook said, "Every mother in the country is taught to line the baby nose to nipple, wait for the baby to open her mouth really wide and latch on of her own accord. The trouble is lots of babies don't open their mouths wide, or lots of mothers have flat breasts."

"What I teach mothers to do is to make their breasts smaller, rather than expecting babies to open their mouths wider," she continued. "If you don't shape, it's quite hard for the baby to get hold of anything. I teach the mother, mouth to nipple, shape the breast, shove her on. I use that word shove because you want to get as much breast into her mouth as possible before she closes it."

In a separate segment for Facebook, the expert also had a few other tips for mothers. "My first tip is to take time to get breastfeeding established," she said. "Don't overdo visitors in the early days and make sure you're eating, drinking, and resting as much as possible."

"Don't expect to become an expert overnight," she added, "and take time to watch your baby feeding so you can learn to tell whether he's doing good sucking or shallow dummy sucking. " She also offers advice on how breastfeeding should be pain-free from the onset, how mothers can give their baby a helping hand, and why they shouldn't be afraid to use nursing aids."

The segments were mostly received well on Twitter, with many praising the show for offering genuinely good and understandable advice. One wrote, "As a Mum of four I found this a breath of fresh air, straightforward [sic] and simple advice no dramatics of avoiding [sic] this avoid that which I found when I was trying to find support from Lactation experts in my area, totally overcomplicated [sic] the process for me!"

Another similarly posted, "This woman teaching breastfeeding techniques on #ThisMorning is AMAZING. Old-school, straightforward advice. Wish I’d seen this a few weeks ago when I needed advice at the beginning instead of having to trawl the web for help!"

Byam-Cook had admitted on the show that her technique was "contrary" to what other experts teach, and it's clear that some of her advice did not sit too well with a few. One follower posted, "If this woman is “the UK's [sic] leading breastfeeding expert” then that explains why people give up! Some shocking advice. Please get an actual qualified lactation [sic] consultant who knows what they’re talking about next time!!" Another wrote, "Shocking advice. Please use a qualified lactation consultant on your shows!"

The best bits of the breastfeeding segment were encapsulated in the below video :