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Viewers praise show for featuring live segment to help new mothers learn how to breastfeed

ITV's 'This Morning' featured a segment with breastfeeding expert Clare Byam-Cook, who helped mothers with issues they had with feeding their baby.

'This Morning' often faces flak for some of its segments, but a more recent one on breastfeeding was widely praised across social media. The segment featured a breastfeeding clinic run by expert Clare Byam-Cook, who helped four mothers with some of the issues they had struggled with during breastfeeding

Two of these mothers, one of whom was former 'Apprentice' star Jessica Cunningham, claimed they had a problem with getting their babies to latch on to their breasts. Byam-Cook helped the new mothers adjust the way they breastfed in front of the cameras, explaining how to adjust the shape of their the breasts to match with their babies' mouths.