Taco Bell beats Moe's, Chipotle to bag the best Mexican restaurant tag in the US
Harris Poll surveyed more than 77,000 customers in the US on more than 3,000 brands across various categories to find which companies are consumer favorites
According to one survey, Taco Bell has bagged the top position among Mexican-style restaurants in the USA. So grab your Crispy Chicken Pizzas and Nacho Fries now. The fast-food joint overtook Moe's, which held the top spot last year per the Harris Poll. The year before that, it was Chipotle that reigned at the top.
The 2018 poll's results, which surveyed over 77,000 customers on more than 3,000 brands, also included Baja Fresh, Del Taco and Qdoba in the positions that followed. The Mexican food chain launched itself above the rest after adding Nacho Fries to its menu.
While Taco Bell's biggest customer base is still the after-hours crowd, the company, which serves 7,000 locations and has a revenue of $2 billion, has grown its popularity tremendously with a sizable social media presence and creative ad films like the Nacho Fries conspiracy theory movie trailers starring Josh Duhamel.
Taco Bell became the fourth largest fast-food joint earlier this year overshadowing Burger King. However, the food service giant still remains behind other popular brands on that front like McDonald's, Starbucks and Subway.
Chick-fil-A won the Best Chicken Restaurant in the country. It is no surprise that the franchise topped the charts for national chicken restaurants as patrons love their servings. Interestingly, the company clocks a whopping $8 billion in revenue despite having one-third of the number of locations Taco Bell does.
Five Guys Burgers & Fries was voted the best burger restaurant. The burger chain hailing from Virginia, which started in 1986 when Jerry Murrell and his four sons constituted the original 'Five Guys', now has 1,500 locations in 13 countries, according to Tucson News Now.
Speaking of cooler indulgences, ice-cream giant Ben & Jerry's won the top spot for the Best Ice Cream/Frozen Yogurt category. The company's unique flavors and experimental ingredients are an all-time hit among customers. Its outlets span across 40 countries worldwide.
Krispy Kreme was voted the Best Coffee Shop, although it was more about donuts than the coffee. In 2015, the donut chain opened its 1,000th shop in Kansas City, Kansas, and offered a dozen free donuts every week for a year to its first customer.
That said, brands bagging the top spot in other categories include Kohl's as the best department store, TJ Maxx Stores as best off-price retailer, and Courtyard Marriott as the best five-star hotel.
Here’s a list of the top brands outside the food service industry, according to the survey, Tucson News Now reports.
Best Bank: Capital One
Best Pay Cable TV Network: HBO
Best Full-Service Airline: Hawaiian Airlines
Best TV News: The Weather Channel
Best Package Delivery Service: UPS
Best Rental Car: Enterprise
Best Wireless Carrier: Verizon
You can see the full list here.