What streaming platforms can learn from the Nielson Total Audience Report
Even though accessibility has increased, SVOD still has a long way to go. 36 percent of users did not want to move beause they are satisfied with their current services
At the pace at which almost every network giant is moving towards creating an SVOD platform, the day isn't too far when traditional television will move completely to Internet-enabled TV-connected devices. Nielson's Total Audience Report for the third quarter states that although overall total media use remains unchanged at 10 and a half hours a day just as much as last year, internet enabled video devices had the largest year-over-year growth for all races and ethnicities.
