#StopHateForProfit: Kim Kardashian, Leonardo DiCaprio slammed for 'worthless stunt' to freeze FB, Insta accounts

#StopHateForProfit: Kim Kardashian, Leonardo DiCaprio slammed for 'worthless stunt' to freeze FB, Insta accounts
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A number of Hollywood celebrities have come forward demanding Facebook take action against posts and pages that promote hate, propaganda, and misinformation online. Kim Kardashian announced in a post published to multiple social media accounts on Tuesday, September 15, that she would “freeze” her Instagram and Facebook accounts for 24 hours. Soon she was joined by celebrities, like Katy Perry, Leonardo DiCaprio, Ashton Kutcher, Olivia Wilde, Jamie Foxx, Sacha Baron Cohen, Michael B. Jordan, Jennifer Lawrence, Mark Ruffalo, Kerry Washington, and Naomi Campbell, who vowed not to use Instagram and Facebook for a day.

But the move, made under the Stop Hate for Profit coalition, led by nine civil rights and advocacy organizations - including Color of Change and NAACP - soon became a trolling material for people online. People started slamming the celebrities shortly after they posted their messages on various social media platforms.

A message from Kim, one of the most followed stars on the planet, read: “I love that I can connect directly with you through Instagram and Facebook, but I can’t sit by and stay silent while these platforms continue to allow the spreading of hate, propaganda and misinformation - created by groups to sow division and split America apart – only to take steps after people are killed. Misinformation shared on social media has a serious impact on our elections and undermines our democracy.  Please join me tomorrow when I will be “freezing” my Instagram and FB account to tell Facebook to #StopHateForProfit. Link in bio for more info on how to preserve truth.”

Perry chose to start her message with a George Orwell’s quote that read, “In a time of deceit telling the truth is a revolutionary act” as she continued: “I love sharing my music and my life with you on Instagram and Facebook, but TBH I can’t sit idly by while these platforms turn a blind eye to groups and posts spreading hateful disinformation and intentional confusion. I’m standing with @naacp, @colorofchange, and @adl_national and will be freezing my Instagram and Facebook accounts on Wednesday, September 16th to tell Facebook to #StopHateForProfit. Will you join me?”

While DiCaprio said, “I’m standing with the country’s leading civil rights organizations - including @ColorofChange, @ADL_National, and the @NAACP - who today have called on all users of Instagram and Facebook to protest the amplification of hate, racism, and the undermining of democracy on those platforms. I do use Instagram and Facebook, but I want it to be a force for good - not hate, violence, and disinformation.” He added: “This should be an opportunity for Facebook to work with these organizations and the community at large to make it a better, safer platform for all. Please join me in not posting for 24 hours this Wednesday Sep 16. #StopHateforProfit #Instafreeze”.

While the initiative taken by these personalities received a lot of support from people on the internet, there were some who called it “worthless stunts”. One tweet read, “These stunts are worthless if temporary and short-lived (which they always are.) If anything, they shine a light on the fact that we cannot live without these platforms since everyone always comes back (brands included.)”. Another user commented: “"Hey everyone, look at me! I care! OK, done with the caring now. Next!" It's almost cost-free "virtue signaling" for them, and actually more positive PR than using the accounts, there's more "brand" benefit from NOT posting for a period that ridiculously short.”




“24hr is ISNT enough, we need at least several decades of silence from Kim. If she was serious she’d consider at least several decades or centuries even. I have concerns about her commitment to the cause,” wrote the third person. While the fourth one added: “What a brave and completely unselfish act. This will 𝙙𝙚𝙛𝙞𝙣𝙞𝙩𝙚𝙡𝙮 solve all of the issues of online hate and abuse.”




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