Spotify is offering custom playlists based on your DNA, but what does this mean for your data privacy?
Is this a step towards sci-fi levels of music recommendations or could it be the stepping stone to a musical dystopia?
There are thousands of people who will readily swear by Spotify's recommendation engine, claiming that the service gets their music tastes as nothing else can. But Spotify is not satisfied with just that. The latest announcement from the music streaming giant sounds like it's straight out of an Isaac Asimov story.
Spotify is teaming up with Ancestry -- the world’s largest for-profit genealogy company -- to create customized playlists tuned to your DNA. Using test results from the company’s $99 AncestryDNA program, the partnership combines Spotify’s personalized recommendations with Ancestry’s patented DNA home kit data to give users recommendations based on both their Spotify habits and their ancestral place of origin, Quartz reports.