White social media influencers reportedly apply makeup to appear biracial and black 'in order to gain more followers'

Swedish social media influencer Emma Hallberg, 19, was accused last week of purposefully spray tanning her skin, and altering her hair and lips to look biracial or black


                            White social media influencers reportedly apply makeup to appear biracial and black 'in order to gain more followers'

Dozens of Twitter users are "horrified" that certain white social media influencers are "posing" as biracial women to gain a larger following on social media. The debate first erupted last week when Swedish model and influencer Emma Hallberg, 19, was accused by one user of darkening her appearance, changing her hair and promoting full lips in order to appear more black or biracial. The revelation was enough to spark outrage about cultural appropriation, Daily Mail reported.


 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by EMMA HALLBERG (@eemmahallberg) on


 

Emma appears to have a deep tan, full lips, and curly hair in pictures she shares on Instagram despite being caucasian.

It was understood she applied foundation several shades darker than her own skin to get that "tan" look, according to other videos and images. The influencer allegedly sleeps in braids to give her hair "texture", according to one of her followers. However, the accuser was uncertain if that would be considered "blackface".

Another follower messaged Emma on her Instagram to confirm the same. "Hey Emma is it true you're white...and just posing as a colored person?" the message read. Emma responded: "Yes I'm white and I've never claimed to be anything else... I'm not "posing" as a colored person as you claim. I've never tried to be or look black. I was born with naturally curly hair and my skin gets very easily tanned in the sun!"


 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by EMMA HALLBERG (@eemmahallberg) on


 

However, quite a few users did not accept her explanation and believed the woman was making a desperate attempt to appear biracial. Speaking to Buzzfeed, Emma said these claims are false accusations against her appearance. "It made me sad that some of my natural features are hurting and upsetting people," she told the outlet. "It also made me upset and scared that I can't look the way I look naturally, without receiving false accusations, hate, and threats. I do not have any specific intentions other than [to] show my passion for makeup and fashion."

Emma also claimed that she naturally has a "deep tan" and never uses self-tanners. However, she continues to be heckled by social justice advocates on Twitter. "I'm 100% Swedish like her," one woman wrote. "There is no way in hell that's her natural tan. I wouldn't even get that tan with three layers of spray tan cause we're white AF! Plus she only has like two months to get tan in Sweden. It's cold and dark here 90% of the time."


 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by EMMA HALLBERG (@eemmahallberg) on


 

In a conversation with HelloGiggles, Wanna Thompson, a freelance writer who has decided to bring the conversation to the fore, said: "White women want the benefits of being black without dealing with the responsibilities that come with it. They see the features that black women are blessed to have, and they literally do anything to obtain it. This form of blackface is even more offensive because they’re not even trying to hide it." 

According to her, the discourse will help people realize that the trend is unfair to black women in the beauty and fashion industry. "It’s clear that a lot of Black women are being overlooked for white women, but I believe that narrative will change because I refuse to stay silent on the matter," she said.