White social media influencers reportedly apply makeup to appear biracial and black 'in order to gain more followers'
Swedish social media influencer Emma Hallberg, 19, was accused last week of purposefully spray tanning her skin, and altering her hair and lips to look biracial or black
Dozens of Twitter users are "horrified" that certain white social media influencers are "posing" as biracial women to gain a larger following on social media. The debate first erupted last week when Swedish model and influencer Emma Hallberg, 19, was accused by one user of darkening her appearance, changing her hair and promoting full lips in order to appear more black or biracial. The revelation was enough to spark outrage about cultural appropriation, Daily Mail reported.
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Emma appears to have a deep tan, full lips, and curly hair in pictures she shares on Instagram despite being caucasian.