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Who owns Morale? New SUPERWOKE app allows users to ONLY send compliments

Morale lets users send and receive up to five anonymous messages each day
The app can be installed on iOS and Android (Morale/App store)
The app can be installed on iOS and Android (Morale/App store)

Far from cyberbullying and negativity, the latest social media app for the snowflake era is in town, called ‘Morale’ which lets users boost their morale. The app was founded by Aldwyn Boscawen, a mental health advocate who describes the months-old app as “a free app which lets you harness the power of your best friends – the anti-social media app focused on the positives.”

According to DailyMail, 65 percent of UK students have been victims of cyberbullying and this app is on a mission to make this a thing of the past. The app came into existence after an analysis revealed that cyberbullying has a worse influence on its younger teenage victims than ‘conventional’ bullying in individuals. Boscawen narrated the inspiration to make this app as he said, “My mates and I’ve all the time shared jokes and upbeat, promotional messages on our group chats very first thing within the morning, and I discovered they gave me a lift and put a smile on my face. Morale places this at its centre, bringing these feedback that make your day, to everybody – a help community in your pocket.”


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How does it works?

Sharing the details on how it works, the founder said, “It is an easy strategy to present somebody you care – to spice up somebody’s day and get it again in return. We wish to make folks happier by creating this cycle of positivity.” He further added by saying that customers can curate their very own feeds, decreasing the chance of getting to take care of strangers or trolls, in accordance with Morale. The compliments received are anonymous. Users can send and receive up to five anonymous messages each day. If users do see any undesirable or unsupportive messages, they can report and block them.

Online bullying

As per the reports by DailyMail, researchers from the US and Israel analyzed data collected on over 10,000 US children between the ages of 10 and 13 between July 2018 and January 2021 for the Adolescent Brain Cognitive Development study (ABCD Study). The study found that victims of online bullying in early adolescence are more likely to report suicidal thoughts and attempts than those who have experienced bullying offline. ‘At a time when young adolescents are spending more time online than ever before, this study underscores the negative impact that bullying in the virtual space can have on its targets,’ said senior author Dr Ran Barzilay, an assistant professor at the Lifespan Brain Institute (LiBI) of Children’s Hospital of Philadelphia.

Barzilay further noted, "Given these results, it may be prudent for primary care providers to screen for cyberbullying routinely in the same way that they might screen for other suicide risk factors like depression. Educators and parents should also be aware of the substantial stress bullying in the cyber world places on young adolescents."

The app can be installed on iOS and Android with customers despatched unique referral codes to share with family and friends.