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'Shark Tank' Season 15: Fans believe Squatty Potty investor Lori Greiner is the right person to market Krapp Strapp as Shark signs deal

After debuting on 'Shark Tank', Squatty Potty took off, becoming the 10th highest earning Shark Tank firm in October 2023

LOS ANGELES, CALIFORNIA: In the realm of outdoor innovation, few items create a sensation quite as much as Krapp Strapp did when it appeared on 'Shark Tank'. This one-of-a-kind device was created by Keith Lindsey and Bob Legg with the practical demands of outdoor enthusiasts in mind.

Krapp Strapp had already established itself in a niche market by the time it presented itself to the Sharks, with an estimated worth of $500,000. The duo signed a contract with Lori Greiner and Daymond John, and fans believe the former is the perfect Shark to market the product with "the funniest" 'Shark Tank' presentation.

Keith and Bob, the Krapp Strapp brains, are no strangers to hunting. Air Boss Motion Decoys, a hunting decoy business that they co-own, has been making decoys that move like real animals in the outdoors.

Their push into the area of outdoor comfort, however, catapulted them into the national limelight. Keith envisioned a device that would help on occasions when nature calls—far from any contemporary facilities—after being inspired by a need to go in the woods.

Their visit to 'Shark Tank' was unforgettable, and Mark Cuban appeared to enjoy the product. The founders presented their product with the same zeal that had inspired its development.

The duo came in asking for $65,000 for 10%. Lori and Daymond concluded the agreement with Krapp Strapp after acquiring 33.33% of the firm.

On X, a fan wrote, "Excellent choice move to invest in that mans#2 contraption for the deep woods." A user also tweeted, "The "Queen of Crap" does it again!"

Others quipped, "Shark Tank producers saw a goldmine for tv when Krapp Straps submitted their video to pitch the sharks. I guess they weren’t full of krapp."

A fourth user joked, "My face when everyone on @ABCSharkTank starts openly talking about [poop] during the #KrappStrapp presentation."

One person further wrote, "This might be the funniest pitch ever on shark tank. Krapp strapp lmao. But after all the laughs and jokes, its actually not a bad idea." Another person also added, "Bravo Lori! If anyone can market this, you can." 

On Reddit, a user also wrote, "I knew Squatty Potty shark would be in on this."

Where to buy Krapp Strapp?

The attractiveness of the device is clear in its creative design, which includes compartments for toilet paper and other supplies, as well as its capacity to hold up to 400 lbs.

The Krapp Strapp isn't just for hunters and campers; it's also popular among distant outdoor professionals. The product's longevity, along with positive Amazon user evaluations, reinforces its position in the outdoor accessories industry. The product is now available online for $78.68 but is not yet available in stores.

How much did 'Shark Tank' investor Lori Greiner make off Squatty Potty?

Lori invested $300,000 for a 10% investment in the Squatty Potty and reportedly, she later invested $600,000 to buy an additional 10% stake. She has reportedly made over $7 million in profits from this investment.

Squatty Potty was the 10th highest earning 'Shark Tank' firm in October 2023, with $260 million in lifetime sales.

'Shark Tank' airs Fridays on ABC at 8 pm ET

For those who miss the episode, it will be available on demand the following day and on Hulu. Additionally, viewers can explore past seasons and episodes on Amazon Prime Video and iTunes.