Peekaboo on 'Shark Tank': What is the cost, who is founder Jessica Levison and where to buy the ice cream with hidden veggies

Peekaboo on 'Shark Tank': What is the cost, who is founder Jessica Levison and where to buy the ice cream with hidden veggies
Jessica Levison (NBC)

Since childhood, we have all grown up hearing about the importance of including vegetables in our daily diet. However, adding them to our meals every day is easier said than done. Broccoli and zucchini don't hold a candle next to cookies and dough or yummy ice cream. If including vegetables in your diet was a task by itself, getting kids to eat them is nothing less than a Herculean task.

A Miami-based mom experienced these challenges first hand, which led her to create a range of organic and gourmet ice creams called Peekaboo. In case you're wondering what sets Peekaboo apart from several other icecreams the market is flooded with, then keep reading.

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What is Peekaboo?

Peekaboo is a range of organic ice creams with vegetables tucked inside them. While other ice cream brands sell flavors like vanilla, chocolate, cookie and dough, etc, Peekaboo does the same but in its own unique style. For instance, their class vanilla-flavored ice cream has zucchini hidden in it while strawberry flavored ice cream has the goodness of carrot packed into it and mint chip flavor is made healthy with the addition of spinach to it.

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Through their range of organic ice creams, Peekaboo tries to get its customers to eat healthy by sneaking in a vegetable into their favorite dessert without compromising on the taste, while also providing all the nutrition. The company website explains the product as, "At Peekaboo, we’re all about the precarious balance of parenting: We know how hard it is to get your kids to eat their veggies—slash impossible. We also know there’s no denying their ice cream-induced
 smiles"

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"That’s why our founder, chief ice cream engineer, and mom of three started sneaking veggies into her homemade pints. So your family can get the benefits of cauliflower and spinach—it’s good for immunity!—and the rich flavors of chocolate and cookie dough, at the same time," says the website.

Jessica Levison (ABC)

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Who is the founder?

The brain behind Peekaboo is Jessica Levison. Prior to dipping her feet into the delicious world of ice creams, Levison was a lawyer for Legal Aid Services in Florida. In an interview with Forbes, she revealed how she juggled between her career as an attorney and an ice cream shop owner for several years. She finally focussed all her energy into her shop, after she was canned from her job.

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“I opened up my scoop shop because I just love ice cream. I was continuously innovating with flavor profiles. The chefs at local hotels would ask me to make them unique sorbets with seasonal ingredients readily available—like carrot mango sorbet. I wondered if I could make an indulgent ice cream that contained organic veggies, but tasted identical to peoples’ favorite scoop of ice cream? What if I could introduce veggies where they least expected it—dessert?”

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Levison finally launched Peekaboo in 2018, after experimenting for several years with perfecting the art of sneaking in vegetables into ice cream. 

"As any parent knows, meal times are short, chaotic and messy,” says Levison. “My goal is always a balanced meal but that isn’t always a reality. The reality is that sometimes getting my kids fed and happy is more than enough and we’ll leave the greens for tomorrow. Peekaboo offers people an indulgent treat that has hidden benefits—something people desperately need as many of us seek comfort in food in the stressful times we are all living with," shared the entrepreneur. 

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What is the cost?

A tub of Peekaboo ice cream retails for $10 while a mini-sized 6-packs of icecream retails at $15. The website is currently running a limited-time special offer of a 15% discount on all their icecreams.

Where to buy?

You can get your own yummy tub of Peekaboo here or any of their retail partners including Kroger, Whole Foods, Lowes and others. 

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'Shark Tank' Season 12 airs every Friday at 8/7c on ABC.

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