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‘Shark Tank’ Season 12: Moment Drink dubbed ‘most annoying pitch’ for ‘overacting’ but why do Sharks disagree?

'Won't ever buy it as I couldn’t bear the thought of these 2 getting my money,' a fan wrote

‘Shark Tank’ has seen some of the craziest pitches over the years but Moment: Drink Your Meditation seems to have clinched the title of the most annoying pitch ever. New York City entrepreneurs — CFO Aisha Chottani and CEO Faheem Kajee of Moment, LLC — dramatized their pitch for the stress-reducing beverage claiming that it comes with natural adaptogens that increase alpha brainwaves, letting you clear your mind and reset... just like meditation.

When Mark Cuban asked her about her story and joked about why they went to drama school, Aisha said, “I grew up in Pakistan where my dad was a small entrepreneur. I was fortunate enough to get into Harvard Business School which is how I ended up moving here. My dad would have been so proud to see me here today, had he been alive. I, honestly, it's been a difficult journey People called him and told him he should not be sending me to college because I was a girl.” After college, Aisha wanted to explore my professional opportunities and her parents supported her through it. Seeking $200,000 for a 10% stake, the two revealed they made $15,000 in sales and are hoping to see $1.5 million this year.

“Never in the history of beverage — from the time of Genghis Khan...” Kevin O'Leary began, stating never has any product claimed to replace meditation. Saying that the two are carrying the earth on their backs, Kevin said, “But you couldn't have come into the tank with more weight on you.” Soon enough, all the Sharks said no to the deal. 

Daymond John tweeted: "They didn’t get a deal, but I believe they received some really great feedback from the Sharks and sometimes that’s better than a deal. Good luck to you both, go prove us wrong! #SharkTank." He added, "As far as the subscription model goes, I think if they concentrated this and put it into a small bottle you could squeeze into water, it could work... But I’m not here to change their business model."

Praising the product, Lori Greiner tweeted, "Love this packaging - beautiful & draws you right in! You only have a few seconds to grab a customer, important to stand out on the shelf." Kevin explained, "If a pitch seems “too high energy” to you, it was probably perfect #sharktank! Consider that we see up to 10+ pitches a day over the span of 12 hours - if you want a deal, you’ve got to get our attention!"

But, when Barbara Corcoran tweeted, "Pitches like this make the product so much more memorable. What's your favorite pitch from Season 12 so far?" many fans countered. "Worst, most annoying pitch I couldn’t wait for it to be over no way would I buy in..." one said and another posted, "This is literally the most annoying pitch I've ever seen in the history of Shark Tank." A third chimed in, "Sorry this takes the prize for the most annoying pitch."

Many other Twitter users had their own opinions. "I don't know if they'll get a deal, but these two are hilariously insane," one said and another tweeted, "At the Moment the presentation is annoying." Some, however, felt their sales was good. "Moment, good sales," one tweet read and another said, "Moment, great presentation, amazing story." One simply shared a funny Mark photo from the episode, saying, "Best part of Shark Tank tonight!"

But many others slammed it. "Won't ever buy it as I couldn’t bear the thought of these 2 getting my money," one tweet read and another said, "Loathe this “Moment” in fact this presentation couldn’t have been less soothing..." Another wrote, "My god, these two folks who are representing ‘Moment’ just gave me cancer." And a fourth one blasted at them saying, "Too much overacting. I am out. If somebody was pitching to me in this manner, I would tell them to leave."

Daniel Lubetzky agreed with fans and posted, "Aisha & Faheem engaged via email. They were smart, scrappy, and committed. Their opening presentation on #SharkTank felt forced."

Did you think the pitch was too "forced" or do you agree with the Sharks that a pitch needs to stand out and grab eyeballs? Tell us in the comments below.

‘Shark Tank’ Season 12 Episode 6 premiered on November 20, 2020, from 8 pm ET to 9 pm ET on ABC. Episodes can also be viewed the next day on demand and on Hulu. Not just that, you can also watch old seasons and episodes on Amazon Prime and iTunes.