Pornhub to 'lend a helping hand' on Valentine's Day by offering its premium service for free to users

The porn giant will also be debuting a Valentine's Day video generator and setting up a pop-up shop in New York for the day


                            Pornhub to 'lend a helping hand' on Valentine's Day by offering its premium service for free to users
(Getty Images)

Pornhub has confirmed that it will be continuing its annual tradition and will offer Pornhub Premium free of charge to its user base on Valentine's Day to "lend a helping hand" to everyone.

The pornographic video sharing website has made it a tradition to offer Pornhub Premium, its ad-free, high-definition, on-demand subscription service, free of charge to fans on February 14 every year, especially because of how popular it has proven to be, according to Xbiz.

"We’re about getting people in the mood — it’s something we do for 120 million site visitors every day," said the company's Vice President, Corey Price. "What gets people in the mood more than Pornhub?"

"That’s why we’re making Pornhub Premium free for anyone and everyone to access for the holiday," he continued. "Whether you are spending the holiday with a significant other or loving yourself solo, we want to lend a helping hand to ensure everyone is feeling the love this Valentine’s Day."

In 2019, more than three million accounts logged in to utilize Pornhub Premium on the one day they wouldn't have to enter their credit card details to avail the service, revealed a company representative.

A Pornhub Insights report from 2018 similarly showed that there was a 308% increase in traffic on that one day compared to the monthly average. It was also a day when searches for "valentine" were up 3481%, along with a 652% increase in searches for "cupid" and 244% for "love."

But that won't be all. For 2020, Pornhub will be debuting a Valentine's Day video generator that will allow users to send personalized video messages to their significant others from stars like Asa Akira, Rod Jackson, and viral internet sensation Ryan Creamer who became famous for his wholesome, non-erotic videos on the website.

The company will also be opening its first Valentine's Day Pop-Up Shop in New York City's Lower East Side. The shop will be open on February 13 and 14 and will offer customers specially branded gifts, including chocolates, flowers, mugs, apparel, and teddy bears, among other items. All purchases will also include a gift card that will be valid for a one-month membership to Pornhub Premium.

If all those weren't enough to get you down to the store, Pornhub has confirmed that Brand Ambassador Asa Akira and several models from Pornhub’s Model Program will be making their way down for guest appearances.

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