Tess Holliday slams brand promoting 'fat-shaming' jumpers: "Y'all are a mess"
A popular fashion brand has been forced to apologize after they put out a very insensitive and offensive 'fat-shaming' jumper costing around £128 for sale. The brand Revolve received heavy backlash after they put up a grey jumper with the slogan 'Being fat is not beautiful, it's an excuse' on their website.
Many shoppers did not take well to the fact that the brand decided to use a "skinny model" to promote the clothes. They were also upset at some of the other slogans which were on the jumpers: "Too boney to be boned" and "sl*t feminist nightmare". Since all the backlash and outrage, Revolve revealed that there had been some major misunderstanding about the slogans and the jumpers were meant to be ironic and raise awareness about online trolls.
