New TV series investigates the sensational murders of fashion icons Gucci and Versace

In 'Assassination of Maurizio Gucci', the people who were closest to the iconic Gucci family and the murder case reveal startling details about the crime and the events that follow


                            New TV series investigates the sensational murders of fashion icons Gucci and Versace

The first episode of 'People Magazine Investigates: Crimes of Fashion' answers the many questions surrounding Maurizio Gucci's death: Why was he killed and, more importantly, who would've wanted him killed. The fashion mogul was brutally shot and killed in his office building in Milan early on March 27, 1995. Witnesses who were present at the time of the incident said that the gunman was as stylish as the 46-year-old man but deadly. The hitman fatally shot the mogul in the face after shooting him once in the back and once in the shoulder with a 7.65-mm handgun. Prosecutor Carlo Nocerino, the one who led the investigation into Gucci's death, said: "The killer was a professional."

The episode is titled 'Assassination of Maurizio Gucci' and it is the first installment in the new series that explores the dark side of the fashion industry and premiered on Investigation Discovery on July 16. In the episode, the people who are the closest to the iconic Gucci family and the murder case reveal startling details about the crime and the events that eventually led to the arrests of the mogul's ex-wife Patrizia Reggiani and her four accomplices which included her psychic. The Assassination of Maurizio Gucci also details the shocking turn of events when the accomplices turned on Reggian when she failed to give them a promised sum of $300,000.



Speaking about the accomplices who were involved in the murder, prosecutor Nocerino says, "These three look like the protagonists of an Italian comedy. They were not criminals, they were the middlemen, let’s not forget that. The killer, I remember, was a very frightening man." Even though Reggiani was found guilty of the murder that took place in 1998 after a grueling five-month trial, after spending 18 years in prison before finally being released in 2016, she maintains that she is innocent and was wrongly convicted of the crime.

Looking back at the incident decades later, the Gucci murder still remains one of the deadliest chapters in the family's history. The Gucci family is no stranger to controversy as they have a long history of infighting that includes multiple lawsuits and counter-suits that go back decades between relatives. 

At the time Maurizio died, he was worth almost $100 million. This was the money that he made after his ever-expanding debts forced him to sell all of his shares to the legendary brand which was founded by Guccio Gucci in 1921. The control that he was able to get from the company came after he had a cunning plan, which successfully kicked out his three older cousins as well as his uncle Aldo from the board of the Gucci company, after he bought all their stock in secret.

The New York Times reported in 1998 that Maurizio was "deeply mourned" by his family after he was killed, but this was not true. Even with all the family drama that was going on in the background, the assassination brought the fashion world to its knees and still rattles people's bones to this day.

Andrea Morante, Maurizio's financial adviser, says in the episode: "I have a very clear recollection of the minute I found out that Maurizio had been killed in Milan. And my first reaction was: Why would somebody want to kill Maurizio?" 

Episode one of 'People Magazine Investigates: Crimes of Fashion, The Assassination of Maurizio Gucci', aired on July 17 on Investigation Discovery. Catch Episode 2: Killing of Linda Sobek and Episode 3: Murder of Gianni Versace on the site.