Pampers quietly replaces 'Sesame Street' characters on diapers amidst gender concerns

Pampers is quietly pulling 'Sesame Street' characters such as Elmo, Big Bird, Cookie Monster and Oscar out from their products amid gender concerns
PUBLISHED SEP 17, 2018

Characters from the popular 'Sesame Street' show who feature on Pampers products are quietly being taken down by the baby and toddler products brand, and it is probably because a majority of them are male characters. In a massive secret movement, Pampers has removed characters such as Elmo, Big Bird, Cookie Monster and Oscar from most of its diapers. 

The quietly executed movement was confirmed by officials at 'Sesame Street' and Procter & Gamble, the parent company for Pampers. A mother of two, Susie Wong Benjamin, was under the impression that she had bought a fake Pampers box when a recent purchase she made had very generic looking designs and illustrations. Susie added that customer service representatives at P&G blamed the switch on gender issues when she called up and inquired. 



 

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