NRA supporters are blowing Yeti coolers after firm pulls out of discount coupon program

The move by the firm came after multiple companies have disassociated themselves from the pro-gun lobbying group, shortly after the Florida school shooting


                            NRA supporters are blowing Yeti coolers after firm pulls out of discount coupon program
(Source: Getty Images)

Shortly after the firm Yeti announced that it is ending its discount program with the National Rifle Association (NRA), the supporters of the United States' biggest pro-gun lobbying group began expressing their disapproval of the firm by blowing its coolers.

The NRA, on its website, last week had posted a statement saying that Yeti does not wish to be a vendor for the organization anymore and did not give an explanation why it was taking the decision.

The Former NRA President, Marion Hammer, also criticized the firm's decision and said that it was not "sportsmanlike."

The move by the firm came after multiple companies have disassociated themselves from the pro-gun lobbying group, shortly after the Florida school shooting.

Thousands of people, many of them students, march against gun violence in Manhattan during the March for Our Lives rally on March 24, 2018 in New York, United States. (Getty Images)

A 19-year-old former student of Marjory Stoneman Douglas High School, Nikolas Cruz, opened fire with his legally bought AR-15 rifle, killing 17 people. Most of the students included students and teachers.

The NRA was criticized for attacking the survivors of the massacre as they rallied against gun violence in the country and asked for stricter gun regulations.

After Yeti terminated its discount program, many of the NRA supporters said that they were upset that they would have fewer Yeti discounts and called for a boycott of the company's goods. The company is popular for its hard-sided coolers.

While some supporters posted pictures and videos of them crushing and even blowing up Yeti coolers. 

A man from South Carolina, Bryan Atkinson, took to Facebook before opening fire on a cooler filled with explosives, and said: "This Yeti ain't ready."

"Yeti can't stand behind the NRA, I ain't standing behind Yeti no more," Atkinson wrote.

Yeti, however, released a statement, saying that the NRA's statement was "inaccurate" and that it employed the change as it eliminated "a group of outdated discounting programs."

The company reportedly clarified that the NRA foundation could still avail a "customization” program that many other organizations are offered," while adding that it backs the Second Amendment of the Constitution.