THE GLOW QUEENS: How neon was dragged kicking and screaming back into fashion, thanks to the Kardashians

Gooey slime green color introduced by Nickelodeon in 1979 is now the mother of all neons. Celebrities have been donning it and is spotted in the streets as well.


                            THE GLOW QUEENS: How neon was dragged kicking and screaming back into fashion, thanks to the Kardashians

What's something common spotted between Kim Kardashian, Blake Lively, Sarah Paulson, and Rita Ora? It's not just their ever-soaring stardom but all the leading fashionistas have embraced the color 'slime green' neon. 

This bright green color has surpassed fluorescent pink and orange that Kardashians have been preaching and looks like the 80's fashion is back to be channeled. In 1979, the color was first introduced in the Nickelodeon show 'You Can’t Do That On Television' as slime, a neon green substance made of vanilla pudding, oatmeal, applesauce, and food color, as it was dumped on a person's head to humiliate or celebrate the person.

Even though slime green was associated with the kid's channel, movies over the years such as 'Flubber' made it engrained in the western culture. 'Slime' as a gooey substance to play with also became a social media sensation. But looking at the brief history of green slime, which was referred to as something disgusting back then, is now the color that A-listers are associating themselves with. How did that happen? When it comes to fashion, there is no boundary.

When it was first seen on the runway, the color first addressed as "toxic green," did not look like it would make it into our streets. Last July, Marc Summers, the former host of Nickelodeon’s 'Double Dare,' declared the return of a slime “You know, it’s weird,” he said. “Slime is hot again.” A year from then, celebrities have embraced the hue of the season and looks like the color is going to stay with us for the rest of the year. 

Blake Lively, who is easily one of the most fashionable and stylish stars in Holywood, wore the gooey green Versace menswear fluorescent suit when attending a press event for her movie 'A Simple Favor.' 



 

Kim Kardashian wore a skintight latex Atsuko Kudo neon green dress to 2 Chainz‘s wedding.



 

While Instagram has been set on fire with SZA and Rita Ora sporting the hue in trendiest posts.



 

And if you think the color is confined to just Hollywood celebs, you may need to reconsider. Queen Elizabeth II also rocked the tone a few weeks ago when on a visit to Cheshire along with Meghan Markle.



 

Just like how we thought it was impossible for the color to translate on the streets from the runway, we are still wondering how swiftly can the hue look good on non-celebs as they do on the celebs. But, here's an assurance that it works. The trendiest color of the season is now adopted by retailers and is available on various stores. Maybe an all neon-green head-to-toe may give us the 'Shrek' feel, but splashing neon in tidbits is a trick to stay chic.

Earlier this year, designers were spotted not letting go of bright neons of the 80s. A touch of fluorescent was added in almost all major collections including red carpet gowns, suits, mini dresses, pants, and sheer pieces. During the Prada fall 2018 show in Milan, blinding neon was the color to reflect the sign of the times and an assurance that neon was back to stay. Rihanna quickly became a fan of the neon hues so she incorporated fluorescent accent on her popular Fenty x Puma collections.

But we have to credit the Kardashians for the viral introduction of overpowering orange, hot pink, lime green and sunshine yellow as the influence of the Kardashians in setting trends in unparalleled. The ever-so-trendy clan has thoroughly tackled the neon trend and have been wearing it for the past month or so, since Kylie Jenner's birthday. Take a look at their Instagram, it's all neon (and babies).



 

 



 



 

The beginning of this month was New York Fashion Week, and the biggest fashion icons swooned over neons as designers put the color to play. Prabal Gurung put on the most colorful show ever with brightest of neon shades in correspondence to prayer flags from his native hometown, Nepal. Even Tibi, known for a laid-back elegance, offered a workwear-appropriate way to take on the neon trend. 

Award functions including the Emmys saw celebrities such as Regina King flaunt the "it" hue.

Regina King at the Emmys
Regina King at the Emmys

With the dawn of neon, as winter is coming, rest assured it will not be a dull one. The sun may not be out in the sky but it can always find a place in your wardrobe. Thanks to neon, thanks to slime, we clearly did not see this coming, but thanks anyway! There's no dull day in 2018.

Disclaimer : The views expressed in this article belong to the writer and are not necessarily shared by MEAWW.