Free at last: Barnum's Animals Crackers redesign box, animals finally 'free' after 116 years

The redesign was triggered by a letter from Peta to the company asking it "to show animals who are free to roam in their natural habitats".


                            Free at last: Barnum's Animals Crackers redesign box, animals finally 'free' after 116 years

It looks like Nabisco animals are finally able to "roam free" and will get a "real taste of freedom". After around 116 years of being shown behind bars on the boxes of Nabisco Barnum's Animal Crackers, the animals on the packaging were finally displayed to be in the wild. 

Mondelez International, Nabisco's parent company, opted to redesign the cookie's packaging and look after being pressured by People for the Ethical Treatment of Animals. PETA had written a letter to Mondelez in Spring 2016 and had insisted that they redesign the visuals on the packaging, as reported by AP



PETA's letter read, "Given the egregious cruelty inherent in circuses that use animals and the public’s swelling opposition to the exploitation of animals used for entertainment, we urge Nabisco to update its packaging in order to show animals who are free to roam in their natural habitats".

Mondelez paid attention to the request and started working on the makeover. They rebooted the cookie boxes which now say, "New look, same great taste". The revamped cookies are available in stores all over the United States. 

The new boxes are very similar to the old ones in terms of the lettering and also color scheme except for the fact that a zebra, elephant, lion, giraffe and gorilla are seen walking side by side outdoors instead of being behind bars and in circus boxcars. The Canadian boxes already had different designs and were not affected by this change. 

Modelez's chief marketing officer for North America released a statement which read, "When PETA reached out about Barnum’s, we saw this as another great opportunity to continue to keep this brand modern and contemporary". Mondelez is located in Illinois, which recently passed a statewide ban on circuses with elephants. 



According to Animal Defenders International, more than 80 United States cities have fully/partially banned circuses with wild animals. Tracy Reiman who is the PETA Executive Vice President shared that the packaging redesign was a sign of a cultural shift. 

"The new box for Barnum’s Animals crackers perfectly reflects that our society no longer tolerates the caging and chaining of wild animals for circus shows," she said.