Free at last: Barnum's Animals Crackers redesign box, animals finally 'free' after 116 years
The redesign was triggered by a letter from Peta to the company asking it "to show animals who are free to roam in their natural habitats".
It looks like Nabisco animals are finally able to "roam free" and will get a "real taste of freedom". After around 116 years of being shown behind bars on the boxes of Nabisco Barnum's Animal Crackers, the animals on the packaging were finally displayed to be in the wild.
Mondelez International, Nabisco's parent company, opted to redesign the cookie's packaging and look after being pressured by People for the Ethical Treatment of Animals. PETA had written a letter to Mondelez in Spring 2016 and had insisted that they redesign the visuals on the packaging, as reported by AP.