Metallica's ICONIC 'Master of Puppets' sees surge in streaming since ‘Stranger Things’ Season 4
The performance that Eddie gave at the climax of the show during a do-or-die situation was enough to make fans fall in love with 'Master of Puppets'
As much as Kate Bush’s 'Running Up That Hill' is known for Saddie SInk's escape from Vecna, Metallica's 'Master of Puppets' has become the anthem for all of Eddie's fans after Season 4 of ‘Stranger Things’ aired.
The performance that Eddie gave at the climax of the show during a do-or-die situation was enough to make fans fall in love with the song he played, which was none other than 'Master of Puppets', originally performed by American heavy metal band, Metallica.
In the week since the episode premiered, on-demand streams for the 1986 metal classic were up 650.3%, according to Luminate, which collates data for the Billboard charts. In the previous week’s first six days, 'Master of Puppets' had collected 1,020,333 on-demand audio and video streams. In the first six days, the show was available for streaming, that number grew to 7,655,536. In the original scene, Eddie grabs his guitar and plays 'Master of Puppets' by Metallica, performing “the most metal concert ever.” As he riffs on his guitar, the bats surrounding Vecna’s lair are lured away, leaving Steve (Joe Keery), Nancy (Natalia Dyer) and Robin (Maya Hawke) to attack the demon. The track was a perfect match for Eddie since it not only amplified the episode’s most thrilling scene, but "in some ways, aligns with Eddie’s seemingly arrogant and edgy in-your-face public persona."
The percentage was even higher for digital track sales with a 999% increase during the same time period. The increase in not a sudden surge but a steady uphill hike. The streaming activity for this hit song has only increased since the day of the Volume Two of 'Stranger Things 4' released and its only still increasing as we speak now. Total spins for the song went up just 25.5% at radio during those six days, from 188 in the week before to 236 since the episode premiered. Audience impressions increased 14.7%, from 508,000 hearing the song on radio before the show to 583,400 afterward.
Looking at the stats for programmed streaming services, percentage increases were impressive there as well, although not nearly as much so as for on-demand streams. The numbers for programmed streams went up 96.8%, from 100,904 to 198,538. The writers stated that the reason this song was added into the series is becaues they found similarities between Vecna and the drugs referenced in "Master of Puppets". This song was the band's one of the best and an all-time classic.
Some fans have tweeted about the same saying, "Most metal ever in "television" recent history if you ask me and yes I feel pain and sorrow #StrangerThings #MasterOfPuppets Have a good day." "Chrissy, this is for you!"