Metallica launches 'Blackened', their own line of American whiskey
Blackened American Whiskey comes from master distiller Dave Pickerell, and sound waves from the band’s music was used to "enhance the molecular interaction" of the whiskey.
Metallica are capitalizing on their three-decade-plus legacy by going big in the branding game. After they announced their own line of watches last year, the band is now rolling out its own brand of signature American whiskey. Unfortunately, the whiskey doesn't come in a jar (no points for not paying homage to the 'Garage Inc.' album cut), but in quite a fancy bottle.
Dubbed the 'Blackened American Whiskey' (in reference to their single from their 1988 album '... And Justice For All'), the whiskey is brought to the public by Metallica in partnership with master distiller Dave Pickerell, If you're wondering what makes Metallica's whiskey so special, boy are you going to get your mind blown clean off your shoulders!
