McDonald's will serve free food for 50 years to one lucky person who gets the McGold Card
Who does not like McDonald's? Right from their Big Mac's to their delicious french fries, everything about that place is just perfect but, if when you thought that it couldn't get any better, they just proved you wrong.
Making a McDream come to life, McDonald's is giving a chance for one lucky person to win the McGold Card which allows them two free meals a week for 50 years! This contest has been organized by the brand with the hopes of boosting the popularity of its online ordering system. The prize is valued at $52,350 and the contest is expected to go on till August 24. There were reports celebrities like Bill Gates, Warren Buffet, and others may have such cards, but it looks like one person can be as lucky as them.
However, there is a catch. Even though the contest is headlined "Use Mobile Order & Pay on our App and you could WIN FREE McDonald's FOR LIFE*" the prize is actually limited to meals that are no more than seven dollars. It may not sound like a big amount but, if you do the math, having a meal free for 50 years does sound like a winning situation. While it sounds like a fascinating marketing strategy, Rob Frankel, a Los Angeles-based branding strategy expert thinks otherwise.
"This is going to cost them less than one corporate Christmas party," he told CNBC. "I don't think it's going to do anything to encourage the app usage. You have a much better chance of winning a state lottery than picking something like this up." McDonald's did not reveal the odds of winners as they stated that it "will be determined by the number of eligible entries."
However, with only one winner for the competition, Rob believes that McDonald's is portraying themselves as "incredibly cheap and chintzy." Unfortunately, this contest is only in the US and does not apply anywhere else. For those who are interested in enrolling themselves in this competition, the task is very simple. The contest offers you two options: 1) You can download the app; 2) You can send them an email @amoeentry.com.
You just have to draft an email in which the subject line will be the date when you are sending the mail. For instance, if you are sending it today, the subject will be (12/08/2018). The body of the email will consist of your first and last names. The deadline for this contest is August 24. The winner, to be announced "on or about August 29," and will be awarded McGold status. The amount will be awarded in the form of a credit to their app, and in cash.
The lucky McGold winner will also receive a 24-carat gold-plated phone case etched with their name. Ever since McDonald's made the announcement, people took to Twitter to express their excitement. "I so deserve this!! I probably singlehandedly supported @McDonalds throughout my adulthood," one wrote, while another added, "I want it!!"